Creative Director Tim Holloway Instagram:
Creative Direction by HOLLOWAY for Graff's latest campaign featuring Jung Kook, photographed by Sølve Sundsbø.
Such a pleasure to work with Jung Kook. A true star—professional, dedicated and passionate, with a genuine commitment to bringing the creative vision to life.
Graff unveils Jung Kook, of pop royalty BTS, as its new House ambassador.
“Jung Kook is a cultural icon, known for his multifaceted talents. His performances are bold yet refined, crafted with a brilliance that is impossible to ignore. Just as we at Graff push the boundaries of what is achievable in luxury jewellery, Jungkook continually challenges creative boundaries in his work. We are delighted to welcome him as Graff’s new global ambassador,” Francois Graff, Chief Executive Officer.
#GraffDiamonds #LaurenceGraffSignature #JungKook
(via Graff Official Instagram)
Jungkook is the new global ambassador for Graff!!
“We are delighted to welcome Jungkook as Graff’s new global ambassador,” Francois Graff, Chief Executive Officer.
MyFirstKorea via Instagram:
“💎Chanel. Hublot. Calvin Klein. Agora, Graff.
Jungkook foi revelado como o novo rosto da Graff, a tradicional joalheria britânica de luxo conhecida como o “Rei dos Diamantes”. Uma das marcas de joias mais exclusivas do mundo, com peças que começam na casa das centenas de milhares.
Ele é o primeiro artista masculino do K-Pop a representar a marca.
Hublot para relógios. Chanel para fragrâncias e beleza. Calvin Klein para moda. Graff para diamantes.
Neste ponto, Jungkook não é apenas um embaixador de marcas. Ele é um verdadeiro ecossistema de luxo. 💎🇰🇷”
#JUNGKOOKxGRAFF
JUNGKOOK’s brand portfolio: GRAFF, Hublot, Chanel, Calvin Klein, covering jewelry, watches, beauty n fashion,
& all four luxury houses are pointing to the same narrative:
“He is not an image defined by brands, but a force that makes classics flow again and rewrites the rules”
“Seven” by Jung Kook feat. @Latto has now surpassed 3 BILLION streams on Spotify.
It’s the most streamed song by an Asian act in the platform’s history.
You only need a few seconds of Jungkook singing to understand why he's the main vocalist. That heavenly tone, stability, and emotion in his voice are simply unmatched.