Are you looking to invest in a new pair of jeans that will last you a life time? We got you 💫
We've curated a list of our top favourite denim brands that make beautiful garments while striving to positively impact the community and Mother Nature. Check out the guide on @simpl
Designing out waste is a choice to be made as is using safe and renewable materials for our beloved blue jeans.
On the #DiligentDenim blog this week, I discuss ‘the race to zero waste’ and how brands and consumers can come in first! Visit the blog to learn more, link in bio.
BLACK 🖤 IS THE NEW GREEN 💚
Black denim is a challenge when it comes to environmentalism. @tusadenim is tackling the challenge with @archromagroup to make black the new green using glucose, aka sugar, as a reducing agent.
Find out how @tusadenim creates this sugar-based d
You never want your black jeans to fade or turn a weird brown, right? Well, getting black to stay black takes a lot of effort, AKA added chemicals.
Together with @archromagroup, @tusadenim started using glucose based organic materials to replace their traditional reducing agents
🚨 SUSTAINABILITY TREND ALERT 🚨
I love the 70s vibes that are coming back into fashion and absolutely thrilled about the increase in upcycled and patchwork looks!
How do you feel about patchwork and upcycled looks? Do you prefer clean cut lines or are you in for the mish m
What inspires you to make better choices everyday? Comment below and let's inspire one another :) ⤵️
I'll start! For me, it's mother nature and the moments I'm in awe of the beauty of it! That's why I am striving to understand how fashion and denim can follow nature's cycle
I sometimes dig through my jeans collection to find the answer to the question "what makes this pair better than any other?" to realize that often time, buttons, zippers and trims, an equally essential part of jeans, are being unnoticed.
The process of making buttons and zipper
Sweater weather is right around the corner and I am already missing the sun and sweet summer fruits. 🍓
Ever wonder what else you can do with those yummy fruits? Check out #DiligentDenim blog to learn how brands are turning food to fashion! 🧵Link in bio! ⤴️
CIAO FRIENDS! Im currently in Italia visiting the @genova_jeans festival. 🇮🇹👖 It’s been amazing to see @candianidenim encouraging consumers to stroll through the streets and learn about all things denim. And you know what? CITIZENS ARE VERY INTERESTED!
Catch my story
What do you look for in vintage denim?
A while back I wrote my best thrifting tips for vintage denim on the #DiligentDenim blog so if you want to take a peek at what I look for in vintage denim, head to the link in bio 👖
From food → fashion ⁇ 💡
We tend to think that innovation and technology will be the only things that save us from our “old” ways, but it's going to take a combination of technology and nature! That’s why natural dyes are so intriguing to me hehe 🤓
Find out how d
This #PlasticFreeJuly, I wanted to put out a friendly reminder that polyester is plastic. It's been estimated that 50-60% of all clothing is made from plastic and is only increasing based on current trends! So take a look at every piece of clothing you put on this month to unders
Do you think greenwashing should be a crime?
42% of 344 claims investigated by the EU used exaggerated, false, or deceptive terms. The International Consumer Protection Enforcement Network also published new data that found 4 in 10 corporate websites (of 500 it analyzed) showcas
“Less of this” and “less of that” is all we see brands move the needle on eco-design. But what about thinking from a “more of this” perspective?
Yes to more regenerative, circular design, yes to natural fibers and processes and yes to more natural dyes! As we become
“Act on instinct, play to your strengths and know your weaknesses. Don’t be afraid to fail quickly and learn, or simply ask as people are willing to help and share their expertise.” - Pete Hellyer, founder, non denim
Learn more from @petehellyer and his experience starting
This ‘circular ID’ on @non.eco.denim pieces is a scannable NFC tag on each garment that provides wearers with provenance and care instructions whilst next-generation recyclers can access all the data, like fabric composition, to improve end-of-life management. And I always sa
Have you signed the petition to update the Green Guides?
I had the absolute pleasure of asking Corey, co-founder of @amendiofficial, a few questions about how the update would create tangible change and how we can all support this initiative best.
So head to the link in bio an
What are the Green Guides? They are a resource created by the Federal Trade Commission empowered by the federal law to stop unfair and deceptive acts in business! Including assisting business in making lawful environmental claims 💚
The Green Guides are like the greenwashing p
What can we do to help mitigate the risks associated with subcontracting?
"Sharing risks really is in the everyone's best interest. However executives within brands, especially publicly traded brands, have such a narrow and short term understanding of shareholder obligations, an