Coachshowup

I help fitness coaches start and scale online
Law school to 7 figure founder
Click the link to work 1-1

[Coachshowup @dillonjaco_]

This year I hit my first million in a calendar year.

It didn't feel like a highlight reel. Q3 cooked me. We kept pushing anyway.

Big years are mostly months you didn't quit on.

[Coachshowup @dillonjaco_]

I put $1,500 into ads and it brought back $4,000.

People see that and want to run ads tomorrow. I'd slow down.

Ads multiply whatever your offer already does. If it doesn't sell without ads it won't sell with them.

Close your first clients by hand. Then spend.

[Coachshowup @dillonjaco_]

If you're the fit guy in your unit, people already ask you for programs.

That's demand. Most guys hand it out for free.

Charge a real price to the next person who asks. That's your first client and your first real test of the business.

[Coachshowup @dillonjaco_]

A full time college student I coached hit $9K in 30 days with online coaching.

Most trainers I talk to have more free hours than a full time student.

If you're stuck look at where your hours go. How many go to finding new clients?

Already coaching and want help? DM me ASCEND.

[Coachshowup @dillonjaco_]

I started building this while I was still in law school.

Nobody gave me extra hours for it. I had to make it fit around school.

If you're waiting for a calmer season to start, it probably isn't coming.

[Coachshowup @dillonjaco_]

Raise your prices before you run ads.

A lead costs the same whether you sell a $300 offer or a $3,000 one. The higher price gives you room to pay for leads and still make money.

Fix the offer first. Then buy traffic.

[Coachshowup @dillonjaco_]

Fit military guys thinking about online coaching. You don't need a big following to start.

One of my clients went from zero to 30 clients through manual outreach. He started the conversations himself.

That's a daily standard. You already know how to keep one.

[Coachshowup @dillonjaco_]

20 clients at $250 a month is $5K. 10 clients at $500 a month is also $5K.

The second business has half the check ins and half the onboarding. Same income.

Most trainers try to fix their income by adding clients. Look at your price first.

[Coachshowup @dillonjaco_]

I had a $16K week early on. I thought I had it figured out.

Then revenue dried up. That week came from a burst of effort and there was no system behind it.

Now the only month I trust is one I can repeat.

[Coachshowup @dillonjaco_]

Could you hand a new hire one page that explains how you get customers?

If not you don't have a sales process yet. You have habits.

Write it down this week. Start with where leads come from and what you say first. Then put a time next to every follow up.

[Coachshowup @dillonjaco_]

Military guys coaching a few people on the side. Treat it like a business from client one.

Write down what each client pays. Track how many stay past 90 days.

You can't price or plan anything until you know those two numbers.

[Coachshowup @dillonjaco_]

A client of mine went from $5K months to $10K months.

He didn't add a new offer. He fixed his messaging math.

Messaging math means knowing how many conversations it takes to book one call. Once he knew his number he stopped guessing how many messages to send each day.

[Coachshowup @dillonjaco_]

At $400 a month the same $10k is 25 clients.

Same income with a quarter of the workload.

If you're stuck at a low price and want to see your numbers at the right one, DM me ASCEND.

[Coachshowup @dillonjaco_]

A trainer charging $99 a month needs about 100 clients to make $10k.

That's 100 check ins every week. 100 programs to update. Most trainers burn out long before they get there.

[Coachshowup @dillonjaco_]

Most trainers want the bigger business without giving anything up. That option doesn't exist. Pick one and be at peace with it.

[Coachshowup @dillonjaco_]

I started building this while I was still in law school.

My first month did $30K.

I get asked how I found the time. The answer is a line I come back to a lot. Sacrifice more or desire less.

[Coachshowup @dillonjaco_]

Look every Monday instead. Pick the two numbers that tell you if money is coming next month. For a coaching business that could be new conversations started and calls booked.

That gives you four chances a month to catch a problem while it's still small.

[Coachshowup @dillonjaco_]

Most owners check their numbers once a month.

By the time a bad month shows up it's already 30 days old. You can't fix it anymore.

[Coachshowup @dillonjaco_]

So save enough to cover the gap. Guys with a cushion make better decisions. They don't discount out of panic or take every client who asks.

[Coachshowup @dillonjaco_]

Getting out and planning to coach online? Do the math first.

Say you want $6K a month and you charge $400 per client. That's 15 clients.

Very few people sign 15 clients in month one. It usually takes longer to build.