Nidhi & I started Arva because…
Fertility care needs a rebrand. So far, it’s been clinical, confusing & full of stigma—rushed decisions, no real answers, & that it is only for those struggling to conceive.
But fertility care isn’t just about infertility—it’s about ✨ choice ✨
When you look at the earth from space, you don't see a blur. You see features you can't see from close up.
Therefore design at the high level should show features you can't SEE at the low level. It should show you DIFFERENT things, SHARPLY.
It's a myth that egg freezing doesn't work. It works extremely well for women who freeze young. It has low success rates for women in their 40s and late 30s, when fertility has already declined significantly.
- Women who freeze enough of their eggs in their twenties have the same success rate using those eggs later as they would have had using them fresh in their twenties: 85-90%.
-Women generally freeze too few eggs and too late (median age: 37). This is why overall success rates reported in papers are low.
- Women's fertility does not drop off rapidly after age 35. That's a myth caused by faulty data. The decline is earlier and more linear.
- Clinics in Spain are significantly cheaper but just as good or better than British or American ones in success rates. I got my eggs frozen in Valencia last week.
- Clinic choice matters a lot. Average success rates can vary between 25% to more than 60% probability of live birth per embryo transfer for the worst and best clinics, respectively.
https://t.co/qViONGyBK6
@_revoluzia_ and I are both in our late 20s, and both decided to get our eggs frozen, so that we could definitely have the number of children we wanted, regardless of where life takes us. Recent technological improvements make egg and embryo freezing an effective 'fertility insurance'.
We share our lessons from the process in a new article for Works in Progress.
this.
if you’re a designer & want to work with me @arvahealth, hit me up.
but if by “designer” you mean just product or just visual — this isn’t for you.
designer means designer.
across brand, product, AI, content, storytelling & systems.
We just dropped UX as a title at @Shopify. Same for Content Design. If you design, you're a Designer. If you write, you're now a Writer. Simpler. Better. (1/3)