Direct Agents

Celebrating 22 Years in Business | 7x @CrainsNewYork Winner | Full-Service Marketing Agency 📍 NYC, LA & Austin | Certified Minority-Owned⁣ Business Enterprise

[Direct Agents @directagents]

Our team is headed to eTail West in Palm Springs from February 24th–26th! 🌴

We’re looking forward to connecting with retail and e-commerce leaders to dive into the latest in omnichannel strategy, performance marketing, digital experience, and more!

Interested in meeting our team? Let’s connect! https://t.co/L4Jnik5u92

[Direct Agents @directagents]

Marketing predictions for 2026, the ones that actually matter!

Join us tomorrow at 12 PM to break down where discovery, influence, and trust are headed and how brands can translate these shifts into practical decisions for the year ahead!

Register here: https://t.co/9dwbrC6WIz

[Direct Agents @directagents]

As we head into the new year, we're bringing back our weekly Digital Transformation newsletter.

Every Thursday, we break down what's happening in AI, paid media, influencer marketing, SEO, creative, and e-commerce, turning the latest news into actionable insights for marketing leaders navigating what's next.

Subscribe here! https://t.co/MNAaJ9Lj7s

[Direct Agents @directagents]

Rolling out the red carpet for our annual holiday party ✨🎬

This year, our team brought the glamour to the runway as we celebrated the dedication, creativity, and hard work that defined 2025.

Cheers to an even brighter 2026🥂🍾

[Direct Agents @directagents]

Join our team and the Co-Founder & CEO of Scrunch AI on December 10th for a fast, insight-packed LinkedIn Live session breaking down what’s truly changed in search, what Gemini means for performance, and how to capture visibility across ChatGPT, Perplexity, AI Overviews, Rufus, Sparky, and more. https://t.co/Fpr5hihqp5

[Direct Agents @directagents]

From concept to creator-led storytelling, our Influencer & UGC team partnered with Elizabeth Covington to drive subscription growth at scale for DistroKid!
Authentic storytelling and dynamic creator content driving meaningful impact across every channel 🎵 ✨

Discover more about our influencer marketing & UGC capabilities https://t.co/dXDt1kV12N

[Direct Agents @directagents]

Customers are researching on Reddit, comparing options with AI, and forming opinions before your ads even load.

In our latest article, "The 2026 Consumer Playbook: What Changes When You Stop Guessing", we break down what's actually shifting in consumer behavior and what to do about it.

From the privacy-personalization tradeoff to why local still matters at scale, we cover the infrastructure changes that separate brands who lead from brands who follow.

Read the full article by clicking link in bio!

[Direct Agents @directagents]

From motion to stills, our Creative team brought ideas to life in collaboration with Tennis Channel. Bold visuals, real movement, and moments that stick.

[Direct Agents @directagents]

As brands race to reach Q4 shoppers, winning on marketplaces means mastering both discovery and loyalty.

There’s still time to make an impact this season. Reserve your spot now!
https://t.co/kp2GopSh1r

[Direct Agents @directagents]

Marketplaces drive acquisition.
D2C drives loyalty.

The real advantage comes from building a system that connects both.

Read more in our latest article, link in bio!

[Direct Agents @directagents]

We’re excited to share that our EVP, Megan Conahan, will be taking the stage at Amazon Unboxed on November 11th for the session: “The New Frontier in Ad Optimization: Unlocking Long-Term Value with Automation.”

As CPCs rise and ROAS declines, they’ll dive into how the smartest brands are redefining performance,focusing on profitability, lifetime value, and full-funnel visibility.

At Direct Agents, we’re helping brands connect every dollar to downstream metrics like NTB and LTV, turning automation into a tool for smarter, more sustainable growth.

📷 Heading to Unboxed? Let’s connect to talk about scaling smarter on Amazon. https://t.co/L4Jnik61YA

[Direct Agents @directagents]

Holiday Campaign success is shifting from early planning to real-time optimization and CTV sits at the center of that change.

In our latest article, "Rethinking Q4 Holiday Strategy: Smarter Mid-Season Growth on CTV", we explore how brands can use Connected TV to turn early performance data into lasting advantage. With streaming now the dominant way people watch, CTV gives marketers the flexibility to test, refine, and scale before competition peaks.

By aligning creative with what viewers are watching and keeping messaging consistent across every screen, brands can stay relevant and drive results when attention is highest.

Read the full article by clicking the link in bio!

[Direct Agents @directagents]

We’re thrilled to announce our partnership with Shirofune, Japan’s leading AI-powered advertising automation platform and now a core part of our in-house technology suite!

We are leveraging Shirofune’s automation technology to supercharge performance media and e-commerce campaigns, driving faster optimization, smarter budget allocation, and stronger performance across search, social, and retail media ads.

Together, we’ve launched custom integrations connecting first-party data with Shirofune and Google Ads to unlock multi-touch attribution and auto-bidding strategies. The results speak for themselves: 25% increase in subscribers and 15% improvement in cost per subscriber in just the first 30 days!

Shirofune empowers our team to automate the complex and focus on what matters most, driving scalable, data-driven growth for brands.

This collaboration marks a new chapter in AI-driven media innovation, combining human expertise with automation to help brands scale smarter and faster!

[Direct Agents @directagents]

Our team is headed to Amazon unBoxed in Nashville, Tennessee from November 10–12! 🏙️

We’re excited to join industry leaders to explore the latest in Amazon Ads—covering omni-channel shifts, new innovations, and strategies that help brands connect with customers and drive growth. 💡

Interested in meeting with our team? click the link to connect! https://t.co/lpRcrTgnGF

[Direct Agents @directagents]

Our EVP, Megan, breaks down how gaming is becoming the next big media channel.

Microsoft just launched a free version of Xbox gaming with two minutes of pre-roll ads before you can play, a clear signal that the ad-supported gaming era is here.

Like CTV before it, gaming is shifting from paid to free, unlocking premium ad inventory in high-attention, emotionally charged environments.

The takeaway? We’ve seen this play before, CTV proved that ad-supported can scale. Now gaming is next.

For brands, the move is clear:

1. Experiment!, gaming is no longer niche.
2. Elevate creative, this isn’t your average pre-roll.
3. Expect murky measurement, but don’t wait for perfect data to make progress.

[Direct Agents @directagents]

AI isn’t just shaping how people shop, it’s becoming the shopper.

In our latest article, "From Clicks to Commands: How AI Browsers Are Redefining E-Commerce", we explore how new AI-powered browsers like Atlas and Comet could change product discovery, search, and checkout all at once.

🛒 A New Shopping Model Is Emerging: AI agents can now browse, compare, and even buy for users are turning chat into commerce.
📊 The Rules of Visibility Are Changing: Data accuracy, brand trust, and operational performance could soon determine which products AI agents recommend.

🤖 The Customer Journey Is Collapsing: From research to checkout, decisions are being made in a single moment of intent.

🔗 Read the full article by clicking the link in our bio!

[Direct Agents @directagents]

We’re thrilled to announce Direct Agents Launchpad, our newest AI-powered media management solution built for today’s high-growth, lean marketing teams.

Led by our Austin team and VP of Strategy, Jackson Richards, Launchpad brings together human expertise and intelligent automation to drive faster, smarter media performance across Google, Meta, Amazon, and beyond.

This launch marks an exciting next step in our mission to make enterprise-level marketing accessible, efficient, and built for startups and challenger brands ready to scale!

Learn more here!:https://t.co/mohARy7Avj

[Direct Agents @directagents]

Our EVP, Megan, breaks down how search is evolving and how visual discovery is redefining the path to purchase.

Consumers aren’t starting with a search bar anymore. They’re starting with inspiration with what they see.

With Pinterest’s new Top of Search Ads letting brands own the top 10 results, where 96% of queries are unbranded the opportunity to shape preference before it forms has never been bigger. For Gen Z and Millennials, visual search isn’t a shortcut it’s how they think.

The future of search isn’t about words, it’s about vision.