Direct

AI-Native + Enterprise-grade property management software for short-term rentals — with Trust Accounting at the core.

[Direct @directpms]

// INSIDE DIRECT //


Meet Chelsi Brace — Director of Account Support.

Years of experience across complex SaaS support and onboarding environments.


Chelsi helps lead:


• Customer support operations

• Platform expertise

• Team organization + efficiency

• Fast issue resolution


The operational side of support matters—and Chelsi helps keep it running smoothly every day.


More soon!


#proptech #shorttermrentals

[Direct @directpms]

// INSIDE DIRECT //


Meet Dennis Ramirez — Senior Frontend Engineer.


15+ years across design, frontend engineering, and UX.

Dennis helps shape the experience behind Direct through:


• UI + UX design

• Frontend engineering
• Product interaction design


A rare engineer/designer hybrid with incredible taste and execution.


We’re lucky to have him on the team.


More soon!


#proptech #shorttermrentals

[Direct @directpms]

// CUSTOMER SPOTLIGHT //

The future of hospitality operations won’t be built around disconnected systems.

Appreciate operators helping shape what comes next.

More soon.

https://t.co/3lWAr2oOVQ

#HospitalityTechnology #ShortTermRentals #VacationRentals #PropTech #PMS #HospitalityOperations

[Direct @directpms]

// INSIDE DIRECT //


Meet Lauren Flaugher — VP of Product.


10+ years in vacation rental technology.
Nearly 7 years helping shape Direct.


Lauren leads across:


• Product strategy

• OTA + partner integrations

• Distribution connectivity

• Platform evolution


Deep domain expertise. Deep product knowledge. Deep industry relationships.


A huge part of what makes Direct possible.


More soon!


#proptech #shorttermrentals

[Direct @directpms]

Short-term rental operations shouldn’t feel fragmented.

Reservations, communication, workflows, payments, accounting, reporting — all connected in one modern system.

Everything in its right space.

More soon.

[Direct @directpms]

// INSIDE DIRECT //

Meet Maggie Moy — Senior Account Manager.


Nearly 8 years at Direct.


Maggie combines deep platform expertise with the kind of responsiveness and efficiency customers depend on every day.


Focused on:


• Customer support
• Account management
• Fast issue resolution

The operational side of hospitality moves fast—and Maggie helps our customers keep up with it.

More soon!


#proptech #shorttermrentals

[Direct @directpms]

Most short-term rental PMS platforms were built for a different era.

Disconnected systems. Fragmented data. Accounting treated as an afterthought.

Modern hospitality infrastructure unlocks what comes next across:

• Operations
• Finance
• Automation
• Intelligence

That’s what we’re building at Direct.

The PMS built for what comes next.

#proptech #shorttermrentals

[Direct @directpms]

// INSIDE DIRECT //

Meet Jeff Latham — Director of Customer Success.

10+ years in the vacation rental industry.
7+ years helping shape the customer experience at Direct.

Jeff brings deep platform expertise and operational knowledge across:

• Onboarding + implementation
• Customer success
• Long-term operator support

The kind of experience that helps customers move faster, solve problems quickly, and get real value from the platform.

More soon!

#proptech #shorttermrentals

[Direct @directpms]

// INSIDE DIRECT //

Meet Shalini Sørlie — Senior Product Manager.

Leading the transformation of:

• Core + trust accounting
• Owner & vendor centers
• Task management

The systems that have to hold up when real money and real operations are on the line.

11+ years in the space. Deep accounting expertise.

More soon!

#proptech #shorttermrentals

[Direct @directpms]

Somebody had to do it. So we did it. ⚡

Modern financial governance and AI have redefined what's possible in a core STR solution. Six years into building scalable tech, we decided to do what the others won't — reengineer our PMS from the core. 🔧

AI-native + enterprise-grade — with trust accounting built into the foundation. Faster ops, fewer errors, more control.

Introducing Direct 2.0 — The next dimension of STR technology. 🚀

🎬 Teaser ⬇️
➡ Learn more & request a demo: https://t.co/r6sgnyPceG

#Direct #VacationRentals #ShortTermRentals #STR #TrustAccounting #FinancialAutomation #NextGenTech #AI #SaaS #BuiltForScale #STRTech

[Direct @directpms]

🚀 New Integration: Direct + Clearing! 🚀

We’re thrilled to introduce our integration with @get_clearing, our trusted standalone accounting partner, bringing seamless financial automation to short-term rental managers.

With this integration, Direct users can enhance their financial workflows, minimize manual tasks, and gain clearer financial insights.

✅ Automated Bookkeeping – Sync transactions effortlessly.
📊 Trust Accounting Compliance – Keep financial records organized.
💡 Simplified Reconciliation – Improve accuracy and efficiency.
🔍 Transparent Financial Reporting – Access real-time insights.

This partnership brings together powerful tools to make financial management easier and more reliable than ever.

👉 Learn more & request a demo: https://t.co/r6sgnyOEp8

#Clearing #Direct #VacationRentals #ShortTermRentals #STR #TrustAccounting #FinancialAutomation #Partnerships

[Direct @directpms]

🚀 Direct at the 2024 VRMA International Conference - Booth #1202!

We’re excited to showcase our next-gen operating system for vacation rental management in Phoenix, AZ, from October 14-17 at Booth #1202. Come see how our platform redefines efficiency and scalability for vacation rental professionals!

✨ Key Highlights ✨

📱 Mobile-first design: UI/UX optimized & fully functional across all devices
⚡ Built for speed: High-performance page loads & database queries
📈 Built to scale: Manage multiple asset types, bulk edit, & segment inventory
⏱️ Seamless onboarding: Rapidly import data at any stage of the user journey
💼 Best-in-class accounting: Easily track liability balances & month-end closes
🌐 Native channel manager: Direct, two-way integrations & multi-calendar sync
📨 Centralized engagement: Auto-communications & unified omnichannel inbox
💻 Native direct booking sites: Multi-brand CMS & booking engine
⚙️ Configurable workflows: Streamline fees, taxes, jobs, unit expenses & more
🔐 Two-Factor Authentication: Multiple layers of security for user accounts
🔗 Robust Open API: Connect websites, apps, and integrate with partners
🤖 Native AI Solutions (2025): Automated workflows, inbox comms & content generation

Don’t miss out—let’s unlock the future of vacation rentals together! 🏡🔑

📍 VRMA International Conference 📆 October 14-17, 2024
📌 Phoenix, AZ – Booth #1202

---
#VRMA2024 #VacationRentals #SaaS #PropTech #HospitalityTech #VacationRentalManagement #DirectSoftware #NextGenTech #PhoenixEvents

[Direct @directpms]

🎙️🎙️ PODCAST DROP ALERT!!! 🎙️🎙️

In the latest episode of The Art of Hospitality Podcast, our CEO, Wes Smithe, sat down with Adam, Conrad, and Scott for a no-holds-barred discussion surrounding the lack of innovation, underperforming incumbents, and vast untapped potential in the vacation rental PMS world.

This 💣 ep delves into:

🐾 The unseen, consistent efforts positioning underdogs for future industry leadership
🎯 The importance of precision and simplicity in truly solving VRMs' core problems
🥵 The perennial cycle of PMS switching, sacrificing key functions, and 𝖍𝖊𝖑𝖑𝖎𝖘𝖍 onboarding
🧩 The complex nature of VR management → why scalability & configurability are critical
🪞 The realities of channel distribution → why strong direct booking strategies are vital
🪫 The shelf life of bloated, PE-backed legacy systems & the inertia they've caused over time
🚨 The rushed PMS consolidation and how it is severely neglecting product quality & market needs
🏆 The long-term success of VR continuing to hinge on standardization & professionalism...and SCALE
🛤️ The exciting present time in PMS development & the bright future for VRMs who choose to go ℕ𝔼𝕏𝕋-𝔾𝔼ℕ

➤➤ Ready to see the PMS world how it really is? 💊😎

🔊 Strap in and listen here: https://t.co/XvPQ2ogkoH

SPIT FIRE in the comments! 🗣️🔥

--

#Podcasts #VacationRentals #ShortTermRentals #PropertyManagementSoftware #PMS #Stagnation #Innovation #TheMatrix #RedPill #FreeYourself #DirectSoftware

[Direct @directpms]

🎙️🎙️ PODCAST DROP ALERT!!! 🎙️🎙️

In the latest episode of Slick Talk: The Hospitality Podcast, our CEO, @wsmithe, sat down with @Slicktalkprod to discuss the evolving landscape of vacation and short-term rental management technology.

Topics discussed:

💡 Challenges & innovations in PMS
👂 Improving the user experience
📋 Optimizing operational workflows
🪫 Intricacies of onboarding & integration
❗ Importance of data management
🤖 Significance of AI & machine learning

Curious to learn more? 🧐

🔊 Listen here: https://t.co/hCagNxo0aw

📺 Watch here: https://t.co/3B8ITH58yo

Let us know your thoughts in the comments! 🗣️

--

#VacationRentals #ShortTermRentals #RVRentals #Innovation #UserExperience #Workflows #AI #DirectSoftware #SlickTalk

[Direct @directpms]

🚀 Exciting news from @directpms HQ: We're thrilled to announce our latest integration with @stayfi_software!

As the leading Wi-Fi, email, and text marketing solution for short-term rentals, StayFi significantly boosts direct bookings and increases upsells by providing branded Wi-Fi, collecting guest data, and optimizing the connectivity experience for vacation rental guests.

Here's a quick glimpse of what this means for you:

✅ StayFi automatically imports any valid guest emails from Direct into its email marketing tool.

🚨 StayFi will trigger occupancy alerts when the # of unique guests on the WiFi exceeds the number booked in Direct.

🫰 Easily create your StayFi account by importing your Direct properties.

Like us, StayFi recognizes the importance of a strong direct booking strategy, and together, we're offering vacation rental managers and their guests a rental experience that's modern and dependable.

🤑 Get 50% off your first 3 months with StayFi by using discount code "Direct" at signup: https://t.co/KxPRtPjpgC

🔍 Discover how Direct is revolutionizing direct bookings for vacation and RV rental managers: https://t.co/MRm9wDliL1

#StayFi #Direct #VacationRentals #ShortTermRentals #STR #DirectBookings #GuestMarketing #Partnerships

[Direct @directpms]

🚀 Exciting news from @directpms HQ: We're thrilled to announce our latest integration with @useWheelhouse !

Wheelhouse is an advanced revenue & growth platform offering dynamic pricing designed for short-term rental professionals in the modern hospitality landscape. With their data-driven approach, you can optimize pricing strategies, capture more bookings, and maximize revenue.‍

Here's a quick glimpse of what this means for you:

📊 Hybrid Pricing: Leverage Wheelhouse’s comprehensive market data to price listings optimally with the ability to customize a mix of data-driven and rule-based pricing.

🚀 Boost Your Bookings: With adaptive pricing, seize every opportunity to maximize both your occupancy and revenue.

⏱️ Save Time: Automate pricing adjustments based on real-time market insights and factors.

🌐 Global Coverage: Wheelhouse’s algorithms cater to properties in over 500 markets worldwide, ensuring you’re always ahead, no matter where you are.

Like us, Wheelhouse knows the short-term rental industry inside and out, and together, we're offering vacation rental managers a truly end-to-end asset and revenue management solution that's modern, sleek, and reliable.

🔍 Discover how Direct is redefining the vacation and RV rental management experience: https://t.co/KoprwYaksP

#Wheelhouse #Direct #VacationRentals #ShortTermRentals #STR #DynamicPricing #Revenue #Growth #Partnerships #TechInnovation

[Direct @directpms]

🚀 Exciting News Alert! 🚀

We're thrilled to announce the launch of our latest innovation at Direct! 🎉

Introducing Build, a complete direct booking solution that meets the unique needs of professional vacation and RV rental managers and sets new industry standards for ease of use, quality, and performance.

In the rapidly evolving STR market, having a robust direct presence is no longer optional—it's essential. With our revolutionary new CMS and direct booking engine, you can build and launch an outstanding booking website on your own in hours–not days, weeks, or months.

Highlights:

💯 100% Direct - Our easy-to-use CMS and booking engines are fully native, ensuring seamless integration with all of your business operations on the Direct platform.
🤖 Designed for efficiency - Intuitive Visual Page Builder allows for effortless management and creation of custom home & landing pages, with instant publishing so you can release page updates fast.
🎨 Fully customizable - Advanced settings for site customization, including logos, color palette, footer, navigation menus, and more.
📱 User & Google-friendly - Sleek, SEO-optimized websites with a mobile-first booking experience, ensuring a seamless UX across all devices.
🤹‍♀️ Multi-brand compatible - Easily build and oversee multiple branded booking websites from a single dashboard.
🤑 Easy on the wallet - Cut costs with our unified system, replacing pricey PMS solutions & web design services.

🖍️ More highlights here >> https://t.co/POuHa5pgmo

Ready to elevate your online presence? Schedule a demo of Build and see how it can simplify your operations and boost your bottom line!

#DirectSoftware #BuildCMS #DirectBookings #VacationRentals #RVRentals #STR #Innovation #DemoTime 📈✨

[Magnetic Strategy @MagneticStrat]

One of our newest websites for PrimeNest Arizona. Integrated with Direct Software for booking and property management software.

@directpms

#vacationrentals #vacationrentalmanagers #vrm #shorttermrentals #propertymanagers #airbnb #vrbo #directbookingwebsite

[Direct @directpms]

🚀 Exciting news from Direct HQ: We're thrilled to announce our latest collaboration with @LynnbrookGroup, now our premier payment solutions partner!

👉 Check out the full story: https://t.co/wYYUfUhG8N

Like us, Lynnbrook knows the short-term rental industry inside and out, and together, we're bringing vacation and RV rental managers a truly end-to-end payment and payout solution that's safe, efficient and operator-focused.

🔍 Discover how we're redefining the vacation and RV rental management experience: https://t.co/Hm6AnZmkON

#Lynnbrook, #Direct, #VacationRentals, #RVRentals, #ShortTermRentals, #STR, #PaymentSolutions #Partnerships #TechInnovation