Dirt Slingin Tech

Enterprise-grade AI and data analytics built specifically for the dirt track ecosystem. We track live broadcast screen time so teams can prove exact ROI.

[High Limit Racing @HighLimitRacing]

Does this make it the land of 10,001 lakes? 🙃

[Dirt Slingin Tech @dirtslingintech]

It's Sunday! Time to crunch the numbers and see how much return on investment these sponsors earned this weekend on @FloRacing and @DIRTVision. Huge congrats to @Nick_Hoffman2 and Aaron Reutzel on their big weekend victories! 🏁

[Dirt Slingin Tech @dirtslingintech]

Hotel room war room. ☕️💻

Prepping the computer vision models for PitSponsor to run automated sponsorship audits on the Kokomo race tonight.

We're tracking logo screen time and share of voice through the mud and dust. Building high-tech tools for a high-speed ecosystem.

#BuildInPublic #ComputerVision #SaaS #AI #SprintCars

[Dirt Slingin Tech @dirtslingintech]

🚨 PITSPONSOR DASHBOARD UPDATE 🚨

We know a ton of you have been waiting to get your hands on the new Social Media Valuation dashboard to start calculating your exact sponsor ROI.

We are currently doing battle with Meta's app review process to get our final data permissions approved. Building enterprise-grade tech means jumping through some massive corporate hoops, but we are pushing hard to get the green flag! 🚦

Once Meta gives us the clear, you will be able to automatically track engagement, calculate your Equivalent Media Value (EMV), and definitively prove to your sponsors exactly what your race program is worth.

Stay tuned, it’s coming! 🏁📈

[Dirt Slingin Tech @dirtslingintech]

Huge news for PitSponsor and Dirt Slingin Tech! 🚦

Meta just officially verified us as an authorized Tech Provider! This is a massive security and compliance milestone that clears the way for our upcoming Social Media Valuation dashboard.

We are building the tools to help dirt track teams prove their exact dollar value to sponsors, and getting the green light from Facebook’s internal review team is a massive piece of that puzzle. The app is in its final review stages right now—can't wait to show you all what we've been building! 📈🤝

[Dirt Slingin Tech @dirtslingintech]

https://t.co/CyTU2Jk7ul

[Dirt Slingin Tech @dirtslingintech]

Jumped the start on the PitSponsor beta. 🟨

Demand was massive, but we are currently under caution while Meta finishes their final API review. We are re-stacked and just waiting on Zuckerberg to throw the green flag.

Lock in your spot in the staging area below. 👇

[Dirt Slingin Tech @dirtslingintech]

https://t.co/b5yvvzMSsQ

[Dirt Slingin Tech @dirtslingintech]

Stop guessing your social media ROI. 🛑

Sponsors want a return on their investment. If they spend $500, prove you're bringing $1200+ in Earned Media Value (EMV).

The PitSponsor EMV Dashboard is officially LIVE! 🏁 Request Beta access today.

Link below! 👇

#DirtRacing #MotorsportsMarketing

[Dirt Slingin Tech @dirtslingintech]

Human interns with stopwatches can't see this. ⏱️🚫

This is our machine learning pipeline tracking multiple sponsor logos simultaneously at 80 mph. If you are backing a dirt car this season and don't know your exact screen-time ROI, you are flying blind.

We are bringing enterprise-grade data to the dirt. Let's go. 📈🚀 #DirtRacing #SportsTech #PitSponsor

[High Limit Racing @HighLimitRacing]

Thank you to everyone who tuned in on @FS1!

What were your biggest takeaways?! 👇🏼

@InterstateBatts High Limit Racing has five more 𝐋𝐈𝐕𝐄 𝐓𝐕 races on FS1 with the next coming Tuesday, April 21 at @EagleRaceway.

[Dirt Slingin Tech @dirtslingintech]

Since the explosion of streaming in dirt track racing, teams have been pitching sponsors with a lot of guesswork.

"Trust me, we had a lot of screen time on the broadcast this weekend."

Not anymore.

We just ran our PitSponsor computer vision models across the Gateway Dirt Nationals main event.

Instead of guessing, the AI tracked a top-tier car's geometry and exact sponsor logo visibility frame-by-frame through heavy traffic in the Dome.

The hard data for this single entry:

• Total detected screen time: Over 15 minutes (920 seconds).

• Aggregate media valuation: $50,000+ generated for their partners in one feature.

When a driver walks into a boardroom with enterprise-grade data instead of just a handshake, contract renewals change completely.

If your race team or brand needs indisputable ROI data for your 2026 negotiations, shoot me a DM. Let's run the tape.

[Dirt Slingin Tech @dirtslingintech]

https://t.co/mTUTu73joH

[Dirt Slingin Tech @dirtslingintech]

Just ran the #32 through the PitSponsor AI vision engine. 🏁

We looked at Bobby Pierce's empty rear spoiler. On a single national broadcast, that blank space racked up 69.10s of clear screen time—worth thousands in media ROI per weekend.

Stop guessing what your space is worth. Hand your sponsors the hard data. (Link below 👇)

(Thanks to Bobby for letting us share a peek under the hood!)

[Dirt Slingin Tech @dirtslingintech]

Making some tweaks to the AI media valuation software. Getting Pit Sponsor dialed in for the season.

[FloRacing @FloRacing]

👀 @Terbo_91 recovers from a penalty on the initial start to win @lucasdirt Heat #3 and put himself on the front row tonight at @gisdirt!

#LucasDirt #WinterNationals

[Dirt Slingin Tech @dirtslingintech]

Scanning national late model broadcasts this morning with our new AI vision engine. 💻⏱

Calibrating the https://t.co/Fab7JsrBNt model to track sponsor logos through the mud at 90mph. The data we're pulling for their sponsor deck is a game-changer for proving ROI. 📈 #DirtRacing

[Dirt Slingin Tech @dirtslingintech]

Incredible visibility for the #7BC at Volusia! We’re proud to be auditing these runs and showing just how much work these cars do for their sponsors on the big stage.

[Dirt Slingin Tech @dirtslingintech]

Starting the day with a Nos and the latest from Dirt Empire 🏁

#getthedirt #dirttrackracing #nos

[Dirt Slingin Tech @dirtslingintech]

Testing the new computer vision models for 2026. The accuracy on the #7BC at Volusia is getting scary good. 📷📷 #datascience #dirtracing