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@spwfeijen kling

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@maverickecom Method

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@rom1trs motion

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@frankyecom Anime

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@spect3ral ads

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@spect3ral paper

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@Bogzabs96 reviews

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@mikefutia ADS

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@nicktheriot_ hook

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@jakobcounts123 HOOK

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@Camicees Clay

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@mikefutia clay

[ecom_goblin @ecom_oscar_]

I had AI analyze some of the top brands in the DTC space right now

Finding the winners. Running the breakdown everything it was all AI. Trained on some of the best knowledge in the game such as evolve, advertorial mastery, genesis, alex cooper, and more.

And this is just a taste of its capabilities its also fully capable of completing the entire learning loop automatically with several mechanisms to ensure 100% accuracy.

If you like these breakdowns and want more drop your favorite brand below.
(this analysis may be slightly inaccurate and thats to be expected this is a very very cheap version of my learnings machine but the ads are confirmed to be winners)

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@lorenzo_pravata hook

[Igor @IgorWoorts]

This is how a healthy funnel set up looks like.

TOF - reaching and educating new audiences
MOF - explain product in different angles
BOF - handle objections and create scarcity

Which results in a blended ROAS 2.94

As weird as it sounds, but your TOF main objective is not only getting purchases. But the real power is when you at the same time have high CTR and low CPCs.

Bc that's the moment you bring in so many new ppl into your funnel and Meta knows exactly which ad to show them next.

That's why non-branded ads works best for TOF (community pages, creator pages and even recognized collab ads with celebs).

Build your MOF campaign with product-focused ads (mention the product in the first 5 seconds) and explain the benefits from as many angles as possible.

Inside your BOF campaign, you want to fill it with offer-driven and social proof statics (all branded).

This setup works extremely well bc when you mix MOF and TOF ads inside one campaign, Meta will always go for the lowest-funnel ads because they have the highest chance of getting purchases. The problem is that you will never expand to new audiences.

And exactly THIS should ALWAYS be your main goal when scaling budgets: first build your foundation, then focus on getting new ppl into your funnel (by testing new concepts, personas, angles, etc.).

[Jack @jackcoder0]

NOTEBOOKLM + CHATGPT IS ACTUALLY INSANE!!

NotebookLM turns your sources into research you can actually trust.

Then ChatGPT turns that research into posts, scripts, visuals, content plans, and repeatable workflows.

Here is the full content system 👇🏽

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@_stephenbishop_ ECOM

[Stephen Bishop @_stephenbishop_]

I made this entire ad.

And I did it without a team or learning any 3D software.

The process was pretty simple too.

BUT THERE'S ONE THING TO KNOW:

People have this idea that AI is about to handle everything for them.

Type a prompt, get a winning ad, done.

That's not how any of this works.

You just get slop, you need to actually know what you're doing and how to prompt it.

This specific ad took me about 2 hours with one AI tool and an editing software.

A year ago you would've needed Blender and an entire team that takes days.

And the part people miss is that the 2 hours was finding the angle, hook, and why it'd actually make someone stop scrolling.

NOT making the actual creative.

Think of it this way, AI handled the execution, but it couldn't tell me what was worth executing.

That's the thing with AI.

The production used to be the bottleneck.

- Shoots
- Editors
- Designers
- Waiting days for a single asset.

That's basically gone now.

So the bottleneck moved to the only place left:

whether you actually understand your customer and what makes them buy.

If you've got that, AI lets you produce at a speed that used to be impossible.

If you don't, it just lets you produce bad ideas faster.