It reminds me of nyotaimori (body sushi). So gross. I get the whole “my body, my choice” thing, but this just feels so wrong and disgusting to me. Never buying from Shu Uemura again.
Naomi Watanabe in the advertising campaign for her "Now Me" second limited-edition makeup collection collaboration with Shu Uemura, art-directed by Yuni Yoshida.
Seeing women portrayed as food, or as anything meant to be consumed, always makes me uncomfortable. I initially assumed Yuni Yoshida was a man, but it turns out she’s a woman, which I honestly didn’t expect.