"I‘ve seen thousands of ads that were too complicated or too generic. I’ve never seen one that was too simple or too specific." From Advertising For Skeptics. https://t.co/oMyfSN0Xgk
I’m watching CNBC on a plane and they played a montage of CMO’s saying
“Storytelling is dead,it’s about story making”
“We’ve decided that mobile is vital,we need to be mobile first”
“Young people have only known the internet,we need to be social and digital”
I may just die now
In "What is a Purchase Cycle," Roy H. Williams shares one of the most basic, yet important concepts in advertising.
https://t.co/yFBYRoUbdE
.
.
.
.
#marketing#advertising#smallbusiness#copywriting
Product cycle makes all the difference. Do you know yours?
Find out what it is *before* you do any advertising.
Another great live chat with Chris Maddock, Melissa Kunde, and Johnny Molson https://t.co/Gh8ViyltQ7