@drewsanocki 100%! It should be in their DNA to acquire customers and maximize their LTV. Platforms like Triple Whale are starting to report on “Lost” customers which are people who’ve purchased only once. I’d put a target on getting them to convert regularly .
Get this thread to 500 RTs and I'll write a thread on how it works and how you can use it to tell profitable stories in any format
And follow me @waronweakness to catch the next one on your feed.
Here's the tweet
https://t.co/aLCnbO7TTl
Cost & Profit Strategy - A clear understanding of costs, margins and what game you’re playing. Are you looking to grow market share, grow revenue, maximize profit? The answer to these questions will dramatically change your approach.
Good friction is when you introduce steps or difficulty into a sales process to ⬇️ volume but ⬆️ lead quality.
Bad friction is when you add steps or difficulty that ⬇️volume AND 🟰 lead quality.
Good friction example: application.
Bad friction example: slow page load