JOE (DIY Music Makers) 💽

Content Strategies & Channel Optimisation for Music Makers • 1M Streams • 10+ Years In The Game 🌐

[JOE (DIY Music Makers) 💽 @diymusicmakers]

Music marketing should be accessible for every artist that wants to get heard.

Which is why I built DIY Music Makers.

Personalised digital marketing services in all shapes and sizes to suit artists at every level of their career.

Join me here: https://t.co/jnzp7YOrpG

🤠

[JOE (DIY Music Makers) 💽 @diymusicmakers]

Perfectionism holds great artists back.

[JOE (DIY Music Makers) 💽 @diymusicmakers]

Spotify has trained us to be disappointed in our art when 'the algorithm' doesn't bless us with streams and it's sad.

[JOE (DIY Music Makers) 💽 @diymusicmakers]

There is no shortcut to 'success'.

'Success' isn't defined by vanity metrics.

Love your music, love your fans, love the journey.

[JOE (DIY Music Makers) 💽 @diymusicmakers]

How to prepare for the end of the Spotify streaming model.

Step 1: Get a website that allows you to sell music, merch, whatever.

Step 2: Pivot from quantity over quality, to quality over quantity. Lots of music makers putting music out for the sake of stream #'s. 🗑️

/next

[JOE (DIY Music Makers) 💽 @diymusicmakers]

Step 3: Get hyper-focused on upgrading your video content. Get a camera: Live Streams, Music Videos, Improve editing Skills. 📹

Step 4: Nurture no grow. Change focus from capitalist-style hyper-growth to understanding your current audience. Love and provide for them. 🌼

/next

[JOE (DIY Music Makers) 💽 @diymusicmakers]

Huge Spotify backlash, coming 2024?

[JOE (DIY Music Makers) 💽 @diymusicmakers]

Artists are sleeping on YouTube as a growth and audience discovery tool.

[James Blake @jamesblake]

If we want quality music somebody is gonna have to pay for it. Streaming services don’t pay properly, labels want a bigger cut than ever and just sit and wait for you to go viral, TikTok doesn’t pay properly, and touring is getting prohibitively expensive for most artists.

[JOE (DIY Music Makers) 💽 @diymusicmakers]

Episode #1 of the DIY Music Makers Podcast is LIVE:

https://t.co/sy4mqn57zO

Some casual natter about my beginnings and my insights into the current state of music marketing.

Enjoy!

[JOE (DIY Music Makers) 💽 @diymusicmakers]

Please retweet if you find this content useful!

Find me at https://t.co/RH4S4P9K8i

-Joe

[JOE (DIY Music Makers) 💽 @diymusicmakers]

Happy New Year!

Let's kick things off with essential digital tools for artist growth in 2024.

Let's go:

[JOE (DIY Music Makers) 💽 @diymusicmakers]

https://t.co/cf0kdn2TuW - Very decent music visualiser. Easy win for content making.

[JOE (DIY Music Makers) 💽 @diymusicmakers]

@iamdolojones No sense in compressing it even more I guess 🫢

[JOE (DIY Music Makers) 💽 @diymusicmakers]

Music marketing should be an extension of your artistry.

Avoid thinking of it as a chore and work towards enriching your music with killer visuals

If you're putting 99% effort into productions and 1% promo, you'll wrap up the project feel deflated 😮‍💨

[JOE (DIY Music Makers) 💽 @diymusicmakers]

@weaverbeats New generation of AI plugins are coming.

I'm neither excited or not excited

[JOE (DIY Music Makers) 💽 @diymusicmakers]

@Dark_winterr @southwortha 1st song as well. Throwing money at it for numbers on a screen, is how I see it. $1500 could get you a decent social marketing and branding campaign, looking towards the long term. Money in the hole.

[JOE (DIY Music Makers) 💽 @diymusicmakers]

Ppl are obsessed with numbers.

[DJ Vlad @djvlad]

For everyone saying how "genius," "brave," and "creative" Andre 3000's new flute album is, the biggest song on the album has 17,000 streams. The last song has less than 2,000 streams. In comparison, Outkast still gets 20 million listeners a month. So yeah, the numbers speak for themselves.