Back to e-commerce after 4 years away.
I’m starting from scratch and documenting everything here.
No fake screenshots. No bullshit.
Let’s see how far I can take this.
Day 7 — 🩸-$247 lost
We launched 2 new campaigns with many new ads. Got visits but no sales.
Btw Whop Ads has really high CPM compared to other ad acc
Numbers:
💰 Rev: $689
💸 Ad Spend: $763
📈 ROAS: 0,9
💵 Profit: -$247 (-35%)
Turned off some ads, let’s see tomorrow.
Day 6 — Back to Ecom after 4 years 🚀
Better CVR than yesterday, but still can’t reach 20-25% profit margins.
Numbers:
💰 Rev: $565
💸 Ad Spend: $306
📈 ROAS: 1,85
💵 Profit: $99 (17%)
see u tomorrow!
@theadrail@musamanzz Hello @theadrail Im running whop ads too and the tracking of terms of ATC and IC is not accurate. It always shows 2x of the real ATC and IC
Most likely, I’ll launch them in a new campaign because Whop Ads doesn’t allow you to launch new creatives or ad sets within active campaigns. Instead, the entire campaign has to be republished from scratch, which I think is a major flaw in the platform.
Day 5 — Back to Ecom after 4 years 🚀
Highest revenue since I started but margins are too low…
Numbers:
💰 Rev: $461
💸 Ad Spend: $285
📈 ROAS: 1,6
💵 Profit: $60 (13%)
Yesterday I made several changes; I'll explain them below ⬇️
I’m going to create new creatives and launch them between tomorrow and Monday. They’ll all be video creatives, as I’ve noticed that video is what works best for my competitors, even though image creatives are currently performing better for me.
Day 4 — Back to Ecom after 4 years 🚀
The margins aren't the best, but it's a new store and a new Pixel. I'll start making longer post over the next week.
Numbers:
💰 Rev: $205
💸 Ad Spend: $124
📈 ROAS: 1,66
💵 Profit: $30 (14%)
See u tomorrow!
Day 3 — Back to Ecom after 4 years 🚀
We will keep the ads like this for 1-2 days more, then try to launch the winners on a scaling campaign and keep testing ads.
Numbers:
💰 Rev: $240
💸 Ad Spend: $157
📈 ROAS: 1,5
💵 Profit: $23 (9%)
See u tomorrow!
Day 2 — Back to Ecom after 4 years 🚀
First day with profits. I didn't change anything. I'll let it run for another 2-3 days, and then I'll make some decisions and start killing the ads.
Numbers:
💰 Rev: $320,8
💸 Ad Spend: $159
📈 ROAS: 2
💵 Profit: $80 (25%)
See u tomorrow!
Day 1 — Back to Ecom after 4 years 🚀
Launched my first Meta Ads campaign through Whop Ads today.
19 ads → 1 Primary txt + Headline. (Whop doesn’t support A/B test)
Numbers:
💰 Rev: $129
💸 Ad Spend: $150
📈 ROAS: 0.85
💵 Profit: -$53
Not the best start. But we keep going.
Day 1 — Back to Ecom after 4 years 🚀
Launched my first Meta Ads campaign through Whop Ads today.
19 ads → 1 Primary txt + Headline. (Whop doesn’t support A/B test)
Numbers:
💰 Rev: $129
💸 Ad Spend: $150
📈 ROAS: 0.85
💵 Profit: -$53
Not the best start. But we keep going.