Nigerian restaurant in the US. Fine-dining prices, but with mama-put quality! Exactly why our food struggled to scale, even though everyone is talking about our Jollof.
You can get a full meal + drink at a Chinese restaurant for <$15. Same at Nandos, which has 46 locations across the US. Last year, Nandos grossed ~$35m.
A full meal at a Nigerian restaurant is > $40. It becomes a luxury even for people of Nigerian descent. Ain't no regular person doing this 5 times a week.
The Chinese restaurant market is expected to gross $28.7bn in 2026. These are just numbers; I have no skin in this game. I am just a regular customer.
Quan randomly ran into an Atlanta Hood Pastor at the gas station and wasn’t taking him seriously because he was wearing a Chrome Hearts hoodie, but Quan instantly changed his perspective on him after hearing him speak about gratitude 🙏🙌