And the maddening part is that it's right. The boring thing you skipped at level three is the exact thing on fire at level nine. Maturity, in any system, is mostly the unglamorous work of fixing the middle while everyone else demos the top.
https://t.co/Il6ywrCuVR
Someone published an eleven-level maturity model for B2B ecommerce, which is the most ecommerce thing that has ever happened. Every field eventually builds a ladder β mostly so it can inform you, gently and with a diagram, that you are on rung three.
The quiet genius of the maturity model is that it insults you in a typeface you trust. You arrive certain you're advanced and leave reclassified as "emerging." (No one has ever found themselves at the top of one. The top is always for next year's you.)
Build-versus-buy was never a sum we keep getting wrong. It's a sum we'd rather not do, because the honest answer is almost always: pay the ten dollars, and go outside.
It's the oldest romance in commerce: renting the boring thing feels like surrender, building it yourself feels like freedom. The freedom is real. It just bills you in a currency that never reaches the invoice β your own afternoons.
Spent the last year inside companies trying to go "AI-native." Started writing down what I keep seeing β beginning with the thing most people get wrong: intelligence was never the bottleneck.
Part 1: https://t.co/6aZewjYLon
A modern brand outsources the making, the shipping, and the finding-of-customers, and is left holding a logo and a password.
It sounds like nothing. It's the oldest job in the universe: deciding what should exist.
https://t.co/J5kw7rB44X
There is now a machine small enough to live on an ordinary laptop that can read, see, and hear β an entire mind, folded into eight gigabytes. Naturally, the first thing we taught it was chess. Give a species the cosmos and it will, reliably, build a better pawn.