No barriers could ever limit the stories KEN carries within.
The best roads are still ahead, from the Philippines to the world.
The climb continues:
JUL 28 - Global Spin Live at Grammy Museum
JUL 30 - Lollapalooza Allianz Stage
AUG 8, 9 & 18 - I WaS There Thanksgiving Fanmeet • USA & JAPAN
AUG 14 & 15 - SUMMER SONIC • OSAKA & TOKYO
#SB19 🐐🇵🇭
Everything you need to know before the show. 📌
Before we meet at the Middle, take a moment to read through these important reminders to ensure a smooth and enjoyable experience for everyone.
See you on July 17 // 5PM // The Crossroad Center
#PABLO#USAD#theMiddle
SB19 has once again been nominated for the Billboard Fan Army 2026! After three consecutive championship wins, A’TIN now has the chance to defend the title for a fourth straight year.
Vote SB19 at #24!
Just came back kagabi from province due to my sister’s wedding kaya naka lie low talaga ako sa ganito but here we are again. Alam niyo na yan!
P.S: working atm + bagong sahod + may increase (beating unemployed allegations)
🔗https://t.co/2RUniI86p2
@SB19Official#SB19
on the discourse of fandom terms. leaning towards gatekeeping din ako ng words ng A'tin. branding kasi yun. you know that it's from this particular fandom when you hear those words. much like how fandom names work. so I will automatically assume na A'tin ka when you say "Ofifi".
Pa-isa lang. Sa mga nag-agree at okay lang sakanila gamitin yun Ofifi. I wonder if you'll be singing the same tune if politicians you don't support use it. hmmm 🤷♀️
Ofifi is exclusively for A'tin and SB19, yes ipagdadamot ko.
💡: DID YOU KNOW?
In today's modern digital era, A'TIN is the first modern PPOP fandom to trailblaze an endearment that built a bridge that connects brands/artists to us - consumers/fans.
𝙊𝙛𝙞𝙛𝙞 (𝘼𝙥𝙧𝙞𝙡 𝟮𝟬𝟮𝟰)
This is a term meant for SB19's official social media accounts. It originated from a typo where a detail on a PubMat mistyped as "ofifi" instead of "official". To this day, it is commonly used as a cute endearment.
𝙄𝙩'𝙨 𝙤𝙪𝙧 𝙛𝙖𝙣𝙙𝙤𝙢'𝙨 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙗𝙞𝙧𝙩𝙝𝙢𝙖𝙧𝙠. 𝙎𝙤𝙡𝙚𝙡𝙮 𝙤𝙪𝙧𝙨. 𝘼𝙣𝙙 𝙬𝙚 𝙝𝙪𝙢𝙗𝙡𝙮 𝙞𝙣𝙩𝙚𝙣𝙙 𝙩𝙤 𝙠𝙚𝙚𝙥 𝙞𝙩 𝙩𝙝𝙖𝙩 𝙬𝙖𝙮.
𝙉𝙞𝙣𝙖𝙣𝙜 (𝘿𝙚𝙘 𝟮𝟬𝟮𝟰)
This refers to SB19's corporate brand sponsors, partners and endorsers. We, A'TIN, jokingly call them our "ninangs" (ninongs, mama, papa and daddy).
It's our fandom's way of appreciating them. With no intention of owning these words per se - we simply wanted to let everbody know that 𝙩𝙝𝙞𝙨 𝙞𝙨 𝙣𝙤𝙩 𝙟𝙪𝙨𝙩 𝙖 𝙩𝙚𝙧𝙢, 𝙞𝙩'𝙨 𝙖 𝙧𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥 𝙩𝙝𝙖𝙩 𝙜𝙧𝙚𝙬 𝙣𝙖𝙩𝙪𝙧𝙖𝙡𝙡𝙮 𝙖𝙣𝙙 𝙖 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣 𝙬𝙚 𝙬𝙞𝙨𝙝 𝙩𝙤 𝙡𝙖𝙨𝙩 𝙡𝙤𝙣𝙜.
So, yes - ᴡᴇ ᴀʀᴇ ɴᴏᴛ ᴊᴜꜱᴛ ᴀ ꜰᴀɴᴅᴏᴍ. ᴡᴇ ᴀʀᴇ ᴀ ꜰᴀᴍɪʟʏ.
Xo, Em ♡
#SB19 | @SB19Official
#SB19xATIN
People keep saying we should be mapagbigay when it comes to others using OFIFI.
But genuine question, would we still say the same if the politicians using it were from the other side of the political spectrum?
If our answer changes depending on who's doing it, then maybe it's not really about the issue. It's about who's benefiting.
I honestly hope SB19 trademarks "OFIFI." It's become part of the fandom's identity already. 🥹💙 @officialsb19@1zentertainment
Akin lang naman to, but the term “ninang/ninong” with regard to endorsements is part of our branding, pag yan ang term alam ko agad na the brands are referring to our fandom, so gusto ko sana sha igate keep 😊
Kakakita ko lang kay CD Japan showing their upcoming schedule, INROCK magazine na andun ang I WaS There Fanmeeting tas ngayon si Lollapalooza reposting Ofifi's story. The support and flex that they're getting from these global names. Nakakakilig lang talaga.
@SB19Official#SB19
DID YOU KNOW?
"OFIFI" isn't just a cute way of saying "official."
It's actually an A'TIN inside joke that came from SB19 Official's legendary typo: "ofificial."
The fandom adopted it with love, and over time "OFIFI" became synonymous with SB19 Official itself.
Language evolves—but context matters.
If it's not about SB19, maybe let this one stay where it was born.
Lahat ng brands na naging parte ng @SB19Official ay malugod naming pinasasalamatan :-) mga bago man, nakaraan o mga natapos na ang kontrata. Dahil naging part kayo ng pag boost ng karera ng SB19 at nag bigay saya sa aming mga A'TIN!! :-) WE ALL LOVE YOU MGA NINANGS!
Yung mga bashers ng SB19, hindi na naman mapakali. Ang lalakas na agad ng iyak, eh nasa tip of the iceberg pa nga lang ang mga nare-reveal sa esbi. 😌
Save your tears muna, because there's still so, so much more coming. 👀✨
Kaya A'TIN, anong tugon? Huwag pagbigyan. Tahimik lang tayo at panoorin na lang silang maubusan ng luha. 😌
You know who else is the GOAT? @1032lab 😭 For making SB19’s concept come to life 😭
They don’t miss with their outputs 😭🤌🏻 I’m just really happy and proud that SB19 has the best of the best working in their team 😭
Yung hindi mo na kailangang magbuhat ng sariling bangko kasi mismong Lollapalooza na ang nag-angat para sa inyo. Grabe ang SB19, walang makakapigil! 😭☝️
@SB19Official#SB19