Validation has become content. Confirmation bias has become influence.
Ironically, these creators often present themselves as unbiased voices, when in reality they're carefully feeding one side exactly what keeps them engaged. Nuance doesn't trend. Tribal loyalty does.
We've entered a new era of social media, and it's fascinating to watch.
The quickest way to go viral in the relationship space isn't to tell the truth, it's to tell people what they desperately want to hear.
AUDIENCE CAPTURE THROUGH VALIDATION seems to be the new trend in RAGE-BAITING gullible Nigerians ๐ญ. Many creators have realised that the fastest way to grow is to tell the opposite gender exactly what they wish they'd hear from "one of their own." Are Nigerians really smart fr?
Funny how entertainers and influencers have suddenly become relationship and life coaches. ๐๐ญ. People you are way smarter than, JESUS! ๐. If you knew most of them personally, you'd think twice before making their opinions your compass.
I forgot to add, media content creators are absolute predators. Am I guilty of playing into this system too? Yes! But whatโs wild to me is how few people realize almost none of this content is genuine.
I hope very soon we'd bring to the fore how the media, especially the rage-bait economy is quietly shaping the way people think about relationships, marriage, masculinity, and femininity.
The creators get the views. The platforms get the engagement. The audience gets divided. And real men and women are left trying to build real relationships with expectations shaped by content that was designed to go viral, not necessarily to tell the truth.
Before, DJs could read the floor and adjust โ youโd feel when a track hit.
Now, half the crowd is facing their phone screens.
You canโt tell if they love it or not until you see it on their IG stories (or donโt).