robinhood spent years being the villain of wallstreetbets and now they're launching a chain so you can lose money onchain instead of off it. character development.
if your product is real but nobody knows it exists, that's not a marketing problem. that's a founder problem. fix the thinking first. dm me or find us at @wenaltseason
most founders treat marketing like a tax. something you pay after the product is done. that's why most products die quiet deaths with great tech and zero traction.
this isn't about hype. hype is a sugar spike. what actually works is showing up consistently, saying something real, and building a room people want to stay in.
Hyperliquid ETF gets $1.2M in day one
At the same time, somewhere a hedge fund analyst is writing 'decentralized perpetuals represent an emerging paradigm shift' in a 40-page deck nobody will read
prediction. next wave of AI startups won't be "ai-native".
they'll be:
- workflow tools (zapier, n8n, retool) that absorbed the model
- vertical software (legal, accounting, BD) with existing data pipes
- infra companies solving the boring 90%
raw model wrappers keep dying.
spent 14 hours yesterday building an "AI agent" for content automation.
actual time on the AI part: ~20 minutes.
the rest was duct tape between airtable, telegram, n8n, x oauth, and 3 ways airtable says no to a PATCH.
what nobody tells you about agents ↓
what this means for founders:
stop asking "which model".
start asking: what's our airtable, crm, queue, auth, retry logic, human-in-the-loop checkpoint.
the agent product is a workflow product wearing a chatbot hat.
founders who get this ship 6 months earlier.