Helen Duffy

🇮🇪 in 🇨🇦
SaaS B2B Marketing Consultant passionate about community-led growth. Research Lead in Business Innovation at Niagara College.

[Helen Duffy @dleacht]

@conz I just read @TheSJTobin tweet and feel like you should see this

[kevin whelan @kevincwhelan]

I don’t think you can properly advise people on marketing strategy without a clue on how to also advise them on their business strategy.

Your industry expertise directly impacts your ability to consistently guide clients to business results.

[Gia Laudi @ggiiaa]

It's FINALLY book launch day 😅🎊

As of writing the Kindle / e-reader is $1 so it's an easy grab (and read and review 😆)

We are ridiculously grateful + humbled at the idea of this thing being in the world.

If you're new a little backstory + why you might want to grab it👇

[Dan Martell @danmartell]

Don't build a software product until you've validated demand.

Test your assumptions.

If you can't sell it before it's built, you'll struggle to sell it after it's built.

Customers don't just want products. What they really want is a solution to their problem.

[Michaela Mendes @michthemarketer]

If you're a "freelance writer" but you're:

• Doing keyword research
• Interviewing SMEs
• Determining a linking strategy
• Coming up with CTA ideas
• Planning repurposing/distribution

You're not a freelance writer, you're a freelance content strategist who writes.

[Helen Duffy @dleacht]

@PCFinancial I have not been about to make a fund account request for four days. Can you tell me if this is an account specific issue or something you are working on?

[Helen Duffy @dleacht]

@ThatChristinaG https://t.co/xdmu3nPfKJ and you can get the list now 😀

[Helen Duffy @dleacht]

@kaleighf I’m 💯 myself in the work place and freelancing. I’ve turned down a lot to get here

[Helen Duffy @dleacht]

@lucy_heskins Take every win 👏👏

[Helen Duffy @dleacht]

@kfromcopylang Oh yeah I hate that job

[Helen Duffy @dleacht]

It's definitely quieter around here these days

[Helen Duffy @dleacht]

@kevincwhelan Whenever I have the focus I achieve amazing things. When I don't have, I have far too much going on.

[Helen Duffy @dleacht]

@GwendalBrossard Because it's common practice to have variations. I think society has evolved to know that not having a .com website isn't a reflection of brand as there are only so many URLs available.

[Helen Duffy @dleacht]

@emcatco I’m the same. The holidays are definitely the hardest for this. Even worse this year cos I am not going home

[Helen Duffy @dleacht]

@thedigitalyenta I needed to hear this today 😀

[Rasha Aly @ra7221981]

Trying to use Twitter as much as I can before it goes dark.
I am looking for possible stories for Business Insider -- people who have strange jobs! The more bizarre -- the better! Looking for weird Christmas businesses too. Any ideas? Slide into my DM!

[Helen Duffy @dleacht]

Very excited about the launch of the new BCIC and the interesting work I have the chance to be a part of

[Research and Innovation @NCResearchInnov]

‼️ Hot off the press is our November e-newsletter spotlighting the new Business & Commercialization Innovation Centre (BCIC), a project update with @WATCfood, tickets for R&I's Local & Lucky @UWNiagara raffle now available + more

@niagaracollege : https://t.co/WZNAWPzZ53

[Gavin Hammar @GavinHammar]

With a recession looming, community-led businesses will come out the other side unscathed.

Why?

Because customers are less likely to churn when they feel like your company is their community.