Debora Lima

Crisis PR and strategic comms @SenseiAdvisory. Former journalist.

[Debora Lima @dlimatweets]

@ceaubin me but "a little life" while getting a pedicure on vacation a few years ago

[Debora Lima @dlimatweets]

@LDixon_3 unholy

[Debora Lima @dlimatweets]

@Carlos_Frias you forgot to mention the ultra-loud music lung yai like to blasts. restaurant slash psyop

[Debora Lima @dlimatweets]

@joeflech congratulations joey!

[Debora Lima @dlimatweets]

@stokel Hi - What's your email address? I have the perfect person for you.

[Debora Lima @dlimatweets]

Bad PR can be the beginning of the end for some companies, and an Actually Good comms firm will suggest a hell of a lot more than "say sorry/say nothing/post through it." In most cases, hoping it'll just "go away" is stupid, at best.

[Nikita Bier @nikitabier]

After working with many founders during a PR crisis, here the advice you get for each price level. Hopefully it will save you some money.

1. In-house Comms
• Cost: $0
• Advice: Put out an apology and announce changes, which will subsequently get picked apart by every critic.
• Cycle Length: 2 years or more

2. Mid-tier Comms Agency
• Cost: $10,000 retainer
• Advice: Go silent, don’t say anything.
• Cycle Length: Goes away in 2 weeks

3. S-tier ex-Whitehouse Crisis Firm
• Cost: $50,000 retainer
• Advice: Just post through it like nothing happened.
• Cycle Length: Goes away in 48 hours

[Debora Lima @dlimatweets]

@Ali_Lev This is v heartwarming

[Debora Lima @dlimatweets]

@eulerDavinci @aileenlee It’s Celine https://t.co/6znArDgxqF

[Debora Lima @dlimatweets]

@xethorn Niu has this egg dish (appetizer) that is incredible / Wabi Sabi omakase is the way to go

[Debora Lima @dlimatweets]

@xethorn Hachidori is acceptable for ramen! But as a Plan B, I love Niu Kitchen, or Wabi Sabi

[Debora Lima @dlimatweets]

@kelsaywhat A Little Life

[Debora Lima @dlimatweets]

@ladyblocks 🤫

[Debora Lima @dlimatweets]

@bayareawriter @TechCrunch Happy anniversary! 🎉

[Debora Lima @dlimatweets]

@Kris10Parisi Denim jacket

[Debora Lima @dlimatweets]

@stopthepixels @rgay

[Debora Lima @dlimatweets]

@rjwile “Beautiful whore of a city” really resonates

[Debora Lima @dlimatweets]

@RaeWitte Justine’s !

[Debora Lima @dlimatweets]

@dieworkwear “Bowling Alone” club jackets

[Debora Lima @dlimatweets]

@taffyakner Fleishman Is In Trouble on TV is somehow as good as it is on the page !!!

[Debora Lima @dlimatweets]

@kathy_m_osborne Lolololololololllllllll