DMC

A nonprofit digital marketing training center connecting students to the workforce

[DMC @dmcseacoast]

Our executive director just found out we're a bonafide 501(c) (3)! 🎉#Victory #LoveThatNewCharitySmell #DonateNow https://t.co/sdeCYbH4hh

[DMC @dmcseacoast]

@thememorypalace It should end how it ended.

[DMC @dmcseacoast]

@nibblesworthNH Have them reach out to us! We'll make the connection. 😀

[DMC @dmcseacoast]

@alexa_hubley @unbounce Thank you for correcting our #fakenews (it's been a long travel day back to NH)!

[DMC @dmcseacoast]

Most random tidbit from #CTAconf was from @alexa_hubley that of 14k @unbounce customers there were only 350 unique first names. #creative

[DMC @dmcseacoast]

No one afterparties like @punchlinecopy afterparties. See you in #PortsmouthNH for a seminar after one of your NY weddings! 🤣 #notakebacks

[DMC @dmcseacoast]

@nibblesworthNH We know a company that still makes them the same way they made them 200 years ago if you need replacements...

[DMC @dmcseacoast]

Last day of the #DMCroadshow to #CTAconf. We've learned a ton, met great people, & are energized/ready to update our curricula! #headedhome

[Quietly @QuietlyContent]

Takeaways from @contentverve:

Assume nothing. Test everything.
There's no such thing as best practice, you must test everything.

#CTAConf

[DMC @dmcseacoast]

@EdibleCommerce thanks for following our #CTAconf updates the past 3 days! 🤗

[DMC @dmcseacoast]

@EdibleCommerce @ContentVerve Facebook's algorithm currently automates that process by showing us only what we want to see or enjoy seeing.

[DMC @dmcseacoast]

@EdibleCommerce @ContentVerve Confirmation bias is the tendency to place more weight on evidence that confirms our existing opinions & ignore evidence that does not.

[DMC @dmcseacoast]

"Facebook is a confirmation bias machine." @ContentVerve #CTAconf #DMCroadshow #echochamber

[unbounce @unbounce]

#CTAConf #PPC

[DMC @dmcseacoast]

#occupationalhazard of blogging. Solution? Refresh content to make it relevant again instead of generating more. #CTAconf #DMCroadshow #SEO

[DMC @dmcseacoast]

@ClaireSuellen tells #CTAconf to do away with personas. Why? They tell us customer characteristics, not motivations! #DMCroadshow #personas

[DMC @dmcseacoast]

Learning about the #IcebergEffect at #CTAconf. The solution? Smaller ad groups! Our AdWords Expert course can teach you how. 🤗 #DMCroadshow

[DMC @dmcseacoast]

1759: ads are pervasive. 2017: ads are pervasive. Mobile ad blocker installs will hit 90M soon. #CTAconf #DMCroadshow #wecandobetter

[DMC @dmcseacoast]

Sourbeer Brad ranking well! Google will downgrade if clicks are low, but maybe sour beer & real estate go well together? #CTAconf #SEOTalk

[DMC @dmcseacoast]

@randfish tells #CTAconf that 50% of Google searches don't result in a click - searcher intent is often answered in the results #DMCroadshow