Obsession (2025) 🪄
The viral marketing campaign for the horror-thriller film Obsession deployed a unique strategy that heavily blurred the lines between the movie and reality.
The standout stunt of the campaign featured interactive Proto Hologram screens set up inside major shopping malls.
Mall shoppers approached what looked like a standard, flat screen displaying a traditional movie trailer.
The movie’s star, Inde Navarrette suddenly broke the third wall and began talking LIVE to the unsuspecting shoppers from inside the holographic display.
Because the actress could see and hear the shoppers in real-time through the hologram platform, she could call out specific individuals, ask them unhinged questions, or react to their clothes. This created immediate viral moments on social media as people freaked out, backed away in shock, or pulled out their phones.
“We will be a great league that has two teams from New York City.”
In which borough will they play sir?
“None. They will play in New Jersey. And approximately 45% of their games will be on national television.”
Wow, these two teams must win very often sir.
“Almost never.”
We only have 4-7 games left of John Sterling.
This is his last dance and it would be a story book ending for this season to end with one more iconic World Series winning call.
Win it for John.
In our teams, we don't just want to know how something was done—we want to understand the reason behind it.
Walk me through the reasoning behind every choice, and suddenly I’m a sponge soaking up all the juicy details. I always tell my team- the ‘how’ is the surface, but the ‘why’ is the deep dive that makes everything click into place.
The ‘why’ doesn’t just tell people what to do—it empowers them to do better & even innovate.
#LeadWithPurpose #EmpoweredTeams #WhyMatters #IntellectuallyCurious
@mikecash2u@Gammitin -- I retweeted this to the gentleman I used to work with @Twinhead that designed this brochure and even oversaw the photography of the laptop for the ad. Here is the spec sheet with prototype product