Eric Van Steenburg

IMC expert; Online branding guru; Digital marketing pro; Marketing strategist; Nonprofit supporter; Passionate about Arsenal FC, Dallas Stars, Texas Longhorns

[Eric Van Steenburg @docmarcom]

@junior_miller Was that a first? No call from the fake Natalie Maines.

[Eric Van Steenburg @docmarcom]

@junior_miller Did you know that John Mackovich was college roommate of Brian Piccolo?

[Eric Van Steenburg @docmarcom]

Question @junior_miller, how will A&M keep 55,000 people from all using the restrooms at the same time at halftime? Restrooms are small, crowded, hot and humid, i.e. a COVID petri dish. Like this? "Attention section 224, it is now your turn to pee."

[Eric Van Steenburg @docmarcom]

@junior_miller Please do your cheer. "Goooooooooooooo South Korea!"

[Eric Van Steenburg @docmarcom]

@junior_miller You and Gordo wondered how lawyers would defend cop in Atlanta. Here's how: https://t.co/ciRpCOws5u

[Eric Van Steenburg @docmarcom]

@junior_miller As a Cowboys hater, my favorite memory was when the Cowboys had a 4th and 55 one time. This was during the Buddy Starbucks era.

[Eric Van Steenburg @docmarcom]

@junior_miller In track & field they don't count records set that are wind aided. The wind has to be less than a certain speed for a record to count.

[Eric Van Steenburg @docmarcom]

@junior_miller Florida v. Miami?

[Eric Van Steenburg @docmarcom]

@junior_miller Sharon Jones died four years ago.

[Eric Van Steenburg @docmarcom]

About a month ago, the student chapter of the AMA at Montana State earned a Top 10 chapter designation. Incredibly proud. https://t.co/5LQI7MTx6y

[The Daily Show @TheDailyShow]

When you're inspired by Italy but live in New York

[Eric Van Steenburg @docmarcom]

@junior_miller Please tell the HA guy the Hull goal was in Game 6, not 7.

[AMA Montana State @AMAMontanaState]

This week is MSU Giving Day! This event is a 29-hour online fundraising event aimed at building awareness and support for programs within the MSU community. Our college project is “Jabs Hands-On Experiences” which… https://t.co/bltKqEYWEa

[Montana State University @montanastate]

Class: ✔️
Next: ⛷️❄️

#MontanaState

[Eric Van Steenburg @docmarcom]

Last thought on #SB54Ads fest ... one week from tonight are the Academy Awards, the second-most watched show of the year. More crucial branding ops. Different audience. Should be interesting. @AMAMontanaState

[Eric Van Steenburg @docmarcom]

For pure IMC strategy and execution, I'd have to give this years #SB54Ads title to P&G. Lead with the Tide spots, then culminated with the Old Spice, Bounty, Febreze, Mr. Clean, brand, brand, brand ad spot complete with numerous sources. Media buys in both halves. Well done.

[Eric Van Steenburg @docmarcom]

@CareyChip Sorry. Got a late start. Was actually in Jabs Hall when the game began.😞

[Eric Van Steenburg @docmarcom]

My friends wear interesting outfits. #jabsbizschool #CatGrad19

[Eric Van Steenburg @docmarcom]

Not sure what "Let it Go" has to do with Audi. Just like sources (spokepeople), your music must fit with your brand. #SB54Ads. @jabsbizschool @AMAMontanaState

[Eric Van Steenburg @docmarcom]

Keep in mind Jeep likely had to pay royalties to use Sonny & Cher song even though it was part of "Groundhog Day" already. But music reinforces links in our brains, and ties into the Behavioral Response Model for positive/negative associations. Probably worth the cost. #SB54Ads.

[Eric Van Steenburg @docmarcom]

Not unusual for P&G to include multiple brands in an ad. But usually when it's that many, it's during the Olympics. Keep your eyes open for P&G loves moms for Tokyo 2020. #SB54Ads.