danny ferraro

writing things in docs

[danny ferraro @docrytr]

the exact sequence for a dream 100 cold dm — order matters more than most people think.

- follow first, always. an unfollowed cold dm reads as spam before they’ve even opened it.

- wait a day or two before messaging. an instant dm right after following looks automated, even when it isn’t.

-engage once before you dm — a genuine comment on something recent. now your name looks familiar when the dm lands.

- lead the dm with free work already done, not a pitch. “saw [specific thing], put together a quick breakdown for you, no strings.”

- if no reply in 3-4 days, follow up once with new value, never a bump. “hey, following up — figured i’d also mention [new specific thing].”

- after one follow-up, let it go. chasing past that reads as pressure, not interest.
follow → wait → engage → free work → one follow-up → done.

skip a step and the whole sequence reads colder than it should.

[danny ferraro @docrytr]

this one

[danny ferraro @docrytr]

grab a free sales training. no optin, no email required.

link’s in my bio, on the skool about page.

30 minutes. straight fire. just go watch it.

[danny ferraro @docrytr]

@_agarner It’s undefeated.

[danny ferraro @docrytr]

literally like finding out you worked out the right muscle the wrong way for 6 months 😡

[Alex Hormozi @AlexHormozi]

The only thing worse than not working on your bottleneck is working on the wrong bottleneck.

[danny ferraro @docrytr]

one underrated thing about having a smaller community on skool right now:

every question gets a real answer.

not a copy-paste. not a generic reply buried in a thread.

just built a training for a student that posted a set of questions with a
personal video back walking through the exact situation.

that goes away once this scales. right now it’s just you and an actual answer.

[danny ferraro @docrytr]

@BowTiedMarmott Oh there’s also a free training in the about page. No opt in. Just 30 min so that’s on me 🤝

[danny ferraro @docrytr]

the length of your loom is quietly killing your reply rate.

- under 90 sec = cold outreach
- 90 sec-3 min = once they’ve replied
- 3-5 min = only if they asked for more

most people send the wrong length at the wrong stage.

[danny ferraro @docrytr]

@BowTiedMarmott check out the skool in the bio link see if it makes sense though. May be a good fit.

[danny ferraro @docrytr]

@BowTiedMarmott Never send a link in a first dm. Links direct it to spam. Offer the loom as a cta

[danny ferraro @docrytr]

@BowTiedMarmott Email*

[danny ferraro @docrytr]

@BowTiedMarmott Remove all links to email 1. Your domain is in your email

[danny ferraro @docrytr]

Challenge accepted

[Chef 👩🏻‍🍳 @chefsevenn]

What’s the first word that comes to mind when you see this?

[danny ferraro @docrytr]

@andrewxroas Has to be rage-bait

[danny ferraro @docrytr]

@danielfazio @andrehaykaljr Absolute fire

[danny ferraro @docrytr]

@BowTiedMarmott [WHAT_WE_DO]

[SOCIAL_PROOF]

[REFERENCE_CUSTOMER] in [REFERENCE_CUSTOMER_LOCATION]

[LOW_FRICTION_CTA]
Mind if I share a quick video explaining how [SYSTEM WORKS]

[danny ferraro @docrytr]

@gregisenberg Starting audience from 0 with how platforms are becoming more pay to play

[danny ferraro @docrytr]

70% of your looms probably aren’t getting watched past the first 10 seconds. here’s what actually fixes that, and it’s not the content.

- the thumbnail is doing more work than you think — a still frame of you mid-sentence with a weird expression gets skipped, a still frame of you looking directly at camera gets clicked

- the title in your message matters more than the video itself — “quick breakdown for you” beats “loom video” every time, be specific about what’s inside

- send it with context, never just a raw link — “made this in 5 min after seeing [specific thing]” tells them why to care before they click

- check your loom analytics — if people are dropping at the same timestamp every time, that’s not bad luck, that’s a scripting problem you can actually fix

- if they didn’t watch it, don’t resend the same loom — a resend with zero new value looks like you’re chasing, not helping

most people obsess over what to say in the loom. the click to open it matters just as much.

[danny ferraro @docrytr]

@mattepstein You cold calling or cold emailing?

[danny ferraro @docrytr]

@BowTiedMarmott send a dm first loom second. Loom direct is too much friction. Check my skool out if you’re interested in sales.

[danny ferraro @docrytr]

if you want to learn more about sales, check out my sales skool — link in bio.

get:

- personalized training on your actual questions
- vibe coded apps you won’t find anywhere else
- a 27-day live stream challenge
- pdf training guides for every class

the only place you can pay skool rates and get 10 more qualified calls a month.

price going up soon, get grandfathered forever