David Hoffman

product at Shopify. shipping with humans and agents. American in Oslo, learning Norwegian.

[60fps @60fpsdesign]

Snow globe surprise @shop😮🔮

[David Hoffman @dodeca]

tldr/eli12

[David Hoffman @dodeca]

“dad, you get more texts from your AI than you do from mom.”

uh oh

[David Hoffman @dodeca]

answer:

https://t.co/7BAQKsnsAN

[Olivia Moore @omooretweets]

Muse for SMBs might be the most underrated story in consumer agents right now

They have near-infinite consumer distribution at very low cost, with a base of 3.64 billion daily active users across Meta apps

But even more importantly, more than 500M SMBs use Meta for marketing. If Meta gives agent discoverability (preferred or not) to that SMB base, it could be a huge boost, especially for local businesses who can hyper-target users with urgent purchase needs

Meta said in their Q3 earnings calls (and in blog posts prior) that they plan to build an ecosystem of connectors for SMBs in Muse - analytics across your Meta accounts plus QuickBooks, Canva, Stripe, etc.

Many of these businesses are already trusting Meta with their growth / ad dollars - I could see Muse becoming almost a nervous system for SMBs that allows Meta to capture more and more of their activity over time

Shopify has already leaned into this (@tobi) - Muse can search across the Shopify catalog and complete purchases for consumers, and businesses can manage their Shopify store in Muse via a connector

And, the early Muse user base has shown a willingness to purchase via agents. 25% have completed a transaction via Muse, with average purchase size over $200. And, the top activity on Muse is shopping

Very curious to see what comes next here, especially with holiday gifting on the horizon 👀

[David Hoffman @dodeca]

who has built the the muse/instinct/dots/etc for SMBs?

[David Hoffman @dodeca]

@robjama same but + @wabi

[David Hoffman @dodeca]

@BlasMoros pretty convinced managing school comms is the entire normie parent use case for personal agents <3

[David Hoffman @dodeca]

pretty sure all software development is now harness development. to that end, I wrote down my own principles, inspired by the agile manifesto.

[David Hoffman @dodeca]

@pemberton @elirousso try astra as critic. opus as implementer

[David Hoffman @dodeca]

remember the wave of ai browsers last year? all flopped. now we browse the web through a coding harness with vertical and horizontal tabs and nobody complains. weird timeline

[Regy @regyperlera]

https://t.co/CuTHHivKqI is now https://t.co/TGZ2is3kiI

We're growing faster than ever and doubling down on web, rebuilt from the ground up. A new experience designed around discovery, personalization and the worlds best brands.

A commitment to improve everything, bit by bit

[Vanessa Lee @vlaurenlee]

The Exponential Edition is here.

I’m getting close to 10 years at @Shopify and I’ve been thinking about how far we’ve come. Ten years ago, Shopify was the online store builder. A lot of people still think of us that way but we’re so much more than that.

We’ve banded together all these entrepreneurs. Thinking about how we can use the collective to help every single merchant on the platform is the fun part.

The Exponential theme of this Edition is perfect for the moment we’re in. It’s about the flywheel. Every merchant that joins Shopify benefits from every other merchant that has ever been on Shopify. The more merchants there are, the better Shopify gets for everyone.

We built a lot over the last six months: Shop Pay in agents, https://t.co/FuFpsfRmon, retail customer recognition, Shopify Protect and new stuff in Sidekick. It’s all in the Edition.

[David Hoffman @dodeca]

can’t stop, won’t stop

[tobi lutke @tobi]

The new Edition drops today.

It’s a magical time to build. Hope this Edition shows how much fun we’re having.

https://t.co/FZlk46lJPQ

[David Hoffman @dodeca]

This year I’ve shipped production code to millions of people. Myself.

Not requirements. Not meetings. Not a vision doc.

Actual PRs. From a PM whose coding ceiling used to be HTML/CSS.

I still do all that other stuff. But shipping directly hits different.

Thanks, AI.

[David Hoffman @dodeca]

@hamzaw for work at least, I have my agents.md instruct that I'm asked at the end of everyday, "what did you ship to prod today?"

[David Hoffman @dodeca]

insane prompt you should run in ChatGPT/Claude right now:

"from all your memories of me/past threads, dump a list of every software/business/startup idea i've ever had, with a 1 sentence description of each"

then stare at the list of 47 things you never shipped

[David Hoffman @dodeca]

@chriscompiles reckless bot-driven self-promotion, I love it

[David Hoffman @dodeca]

just ended a call with "have fun with your agents today"

[David Hoffman @dodeca]

@ST_Automation @alexmichael both on vpn?