“Those contradictions will come up where fans will be like ‘I can’t believe the same person who wrote this… wrote this’ because one will be very simplistic and silly and one will be very detailed and deep and we’re doing tons of allegory and we’re just like in a whole other world of atmospheric speech… But I think that that human contradiction is fun. I think that it’s fun to make playful songs. I think it’s fun to make songs that are desolate and lonely and just bedraggled lyrically as well. It’s that human contradiction that I find interesting.”
— Taylor Swift at the GRAMMY Museum Icon Session back in August.