Which platform do creators love most? Not TikTok. Not Instagram. YouTube. Why? They share the bulk of revenue with creators (55%) and they work to get you more subs and reach. via @SMExaminer#smmw22
Will AI hurt marketers and creators? Did Photoshop wipe out photographers? Did Adobe Illustrator destroy fine art? No! It’ll open up opportunities to improve our craft and and open up a new class of pros. @Mike_Stelzner at #SMMW23
Attention Facebook and Instagram marketers! Followers matter less than content as Meta makes the shift from “connected distribution” to unconnected via their AI systems. TL;DR Meta is being TikTokified #SMMW23
Let's take a break and watch a clip of Damar Hamlin giving his family some love just prior a game.
This is what needs to be seen right now.
Please be okay 🙏
How to NOT stand out in social? Talk about your target’s pain points. Why? Because everyone else is talking about them. Don’t forget to bring your perspective, personality, vulnerability. via Courtney Tarrant at #SMMW22
3️⃣ Post content that Instagram currently favors - umm, Reels!
- Stay in your niche vs on-trend
- The cover should be from the video
- Assume viewers are watching without sound
- Put the title in the thumbnail
- Share to stories
- Reels-only if your following is disengaged
What’s cooler than going viral on social? Sustained growth. 1 million videos 👏 But 10 new customers every month for 10 straight months? 👏👏 via @ChaleneJohnson and @TheBrockJohnson at #SMMW22