Matthew Dooley

Dad. Christ follower. Founder at @dooleysocial (#socialmedia), adjunct professor @XavierUniv & editor of soc med for @dummies

[Matthew Dooley @dooleymr]

Which platform do creators love most? Not TikTok. Not Instagram. YouTube. Why? They share the bulk of revenue with creators (55%) and they work to get you more subs and reach. via @SMExaminer #smmw22

[Matthew Dooley @dooleymr]

@thesamparr @NutriCanine They’ll need to borrow a pooper scooper because they are $HITTING themselves RN

[Matthew Dooley @dooleymr]

@HoffProps 0:3 worth a shot though!

[Matthew Dooley @dooleymr]

Will AI hurt marketers and creators? Did Photoshop wipe out photographers? Did Adobe Illustrator destroy fine art? No! It’ll open up opportunities to improve our craft and and open up a new class of pros. @Mike_Stelzner at #SMMW23

[Matthew Dooley @dooleymr]

Attention Facebook and Instagram marketers! Followers matter less than content as Meta makes the shift from “connected distribution” to unconnected via their AI systems. TL;DR Meta is being TikTokified #SMMW23

[Matthew Dooley @dooleymr]

“Social media is dead” is a dead saying that’s been around since 2010 @Mike_Stelzner at #smmw23

[Matthew Dooley @dooleymr]

Don’t use AI as a replacement for staying intimate with - and continuing to gain an understanding of - your customer. #smmw23

[Matthew Dooley @dooleymr]

“Authenticity will ALWAYS have an audience” via @RayEdwards at #smmw23

[Matthew Dooley @dooleymr]

Wow, Stefon Diggs takes an Uber to be with his friend and teammate. More than football. #damarhamlin

[Dynasty Pros @DynastyProsFF]

Let's take a break and watch a clip of Damar Hamlin giving his family some love just prior a game.

This is what needs to be seen right now.

Please be okay 🙏

[Matthew Dooley @dooleymr]

@iSocialFanz Damar Hamlin

[Matthew Dooley @dooleymr]

Brady Manek = Scott Sterling! #IYKYK #MarchMadness

[Matthew Dooley @dooleymr]

How to NOT stand out in social? Talk about your target’s pain points. Why? Because everyone else is talking about them. Don’t forget to bring your perspective, personality, vulnerability. via Courtney Tarrant at #SMMW22

[Matthew Dooley @dooleymr]

4️⃣ Create intentional engagement - the #1 type is SHARES. QR code below for engagement checklist.

[Matthew Dooley @dooleymr]

Here are four 2022 high-growth strategies from @ChaleneJohnson and @brock11johnson:

#SMMW22

[Matthew Dooley @dooleymr]

3️⃣ Post content that Instagram currently favors - umm, Reels!

- Stay in your niche vs on-trend
- The cover should be from the video
- Assume viewers are watching without sound
- Put the title in the thumbnail
- Share to stories
- Reels-only if your following is disengaged

[Matthew Dooley @dooleymr]

@TheBrockJohnson @ChaleneJohnson Haha my b

[Matthew Dooley @dooleymr]

Learning from @ChaleneJohnson and @TheBrockJohnson about Instagram growth strategies at #SMMW22

[Matthew Dooley @dooleymr]

Hashtags AKA an invitation for bots to follow your account. Stop it. via @ChaleneJohnson and @TheBrockJohnson at #SMMW22

[Matthew Dooley @dooleymr]

What’s cooler than going viral on social? Sustained growth. 1 million videos 👏 But 10 new customers every month for 10 straight months? 👏👏 via @ChaleneJohnson and @TheBrockJohnson at #SMMW22