BlueGirl

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[Fadl @0xEngrFadl]

MEXC VVIP: Redesigning Use Accesibilty & Loyalty

"Check your exchange app, there's a reward dropping"

My whale friend told me while we were at a hangout....

I did check, but there was nothing...

He said..."When last did you use your exchange?"

I froze, it then all clicked.

The conventional mental model for most digital platforms is that the whale and the KOLs are those we handover VIP perks..

Picture this... you’re walking down your own street. You hear the music, you see the lights. It's just a neighborhood party.

But right as you step up to the door...

bam! Two massive bouncers step in your way.

They aren't just checking IDs. They’re holding up a glaring, velvet-rope signboard: "ONLY MILLIONAIRES ALLOWED."

Crazy, right?
Yet, in the digital world, we just accept this. For a long time, that exact scenario has been the unspoken rule across most platforms, particularly in crypto finance. We've been conditioned to believe that "VIP" automatically means:

-> Impossible entry barriers.
-> Hidden doors only the elite hold the keys to.
-> Exclusivity designed specifically to shut the rest of us out.

But it doesn't have to be that way anymore...

What if a new model is introduced...
One which eliminates exclusivity and centers entirely around endowment.

The MEXC VVIP is a new campaign launched by MEXC, granting users VVIP perks with a 0-threshold entry at various tiers through endownment rather than exclusivity. That means:

-> No large assets held requirement.
-> No big volumes from trades.

Instead, users are placed on a point system called the M-Score, each with its own perks and stats.

And here is the best part: as a member, you're handed 350 points for absolutely doing nothing... just by being a member!

You may be wondering... "Why hand everyone a VVIP membership? Won't it dilute the perks allotted?"

MEXC solves this by scrapping the traditional 'exclusive' model in favor of an 'endowment' approach. They shift the cognitive focus, placing the emphasis on getting users to actually explore and maximize the benefits they already hold.

Imagine you're a frequent flyer with an airline, and you unexpectedly get an email offering free miles and a discount on your next ticket. Sounds great, right?

But wouldn't it be even better if you could just check your current status anytime and see exactly how close you are to unlocking those free miles or that discounted upgrade?

That's exactly what MEXC is doing. By eliminating what I call 'Aspirational Friction', they motivate you to engage with the perks you have right now as a Standard user, naturally and automatically advancing you to the next tier the more you use the platform.

Now you have the key in form of your VVIP membership, what is available to you as a Standard member?
one big perkis cashbacks.

So, now that you are holding the key in the form of your VVIP membership, what is actually available to you right out of the gate as a Standard member?

One of the biggest perks is cashbacks.

Standard members receive a solid 4% cashback, capped at $100 a month. And interestingly enough, those cashbacks are paid out straight in stablecoins—USDT. There have been so many times I've gone shopping, especially at malls I've been loyal to over the years, and received a surprise cashback right at the cashier when paying. It is a great feeling.

Well, it is even more interesting and fun if you can actively see your progress and know exactly where you stand. That is exactly what MEXC fixes by introducing the M-Score.

To really put this endowment model into perspective, just look at how MEXC's VVIP Standard tier stacks up against the VIP 1 tiers of other major platforms:

-> The Entry Barrier: MEXC brings you in at a true $0 cost with absolutely no entry requirements. To unlock VIP 1 status elsewhere, Binance, Bybit, and OKX demand a massive $100,000 in held assets, while Bitget still asks for 30,000 USDT.

-> Moving Up: While the competitors strictly force you to grind your overall assets or trading volume to advance your tier, MEXC seamlessly tracks your growth through the M-Score system, menial tasks like security settings(e.g. 2FA) and platform activity(daily login to MEXC).

->The Cashback Reality: MEXC hands you that 4% rate (up to 100 USDT/month) paid directly in standard USDT. Compare that to Binance, which offers zero card cashback at this level, or Bybit, which offers a mere 2% up to $50. Even platforms like Bitget and OKX that match the 4% rate pay their cashbacks in BGB and USDG respectively, rather than straight USDT.

Through the updated Score Insights feature, you can track your progress to upcoming tiers in a gamified way. If you have ever leveled up a character in an RPG, this visual will feel incredibly familiar.

Much like the hexagon stat webs used to track a Pokémon's stats or a player's gameplay efficiency radar in League of Legends, a hexagon-shaped radar chart shows multivariable data relevant to your progress and current position. There are 5 listed:

-> Trading Performance
-> Asset Level
-> Security Verification
-> Platform Activity
-> Account Tenure

How do you check your M-Score and see the Score Insights Dashboard?

1. Login to your App
2. Tap on your profile icon at the top left said eof your screen
3. Open the VVIP section directly under your rewards section.
4. Tap the "Score insights" button located just above your current M-Score tier, for a first time user enable an complete tasks to get your instants sccore
5. View your personalized radar chart to see your exact breakdown across the five scoring dimensions.

On a final take, regular users and small traders on exchanges usually get left out of VVIP perks entirely. No rewards, no cashbacks, no vouchers. They are just there; with no real value issued or received.

MEXC is changing the narrative by redefining what VIP actually means. It is now focused more on a holistic community health for the ecosystem, where every single user is actively encouraged to participate and grow!

Get started here: https://t.co/5bgsJ3ns9f
@MEXC

[BlueGirl @dooseyyy]

@0xEngrFadl @get_grow_app is there a ref code or something?

[BlueGirl @dooseyyy]

@0xEngrFadl @get_grow_app particularly, I think this is a tool that we all need, it's not overly complex and has everythig you'd need to kick off as an investor

[Fadl @0xEngrFadl]

The Investment Gap

About two years ago, I have this friend that I'd always talk about finances and how to get rich.

One day, while we were having our regular discussions, I asked him.....
"Why didn't we buy any of these big company shares many years ago?"
"Why didn't we invest in BTC in 2010"

These were questions that have been ringing in my mind for sometime and I wanted to clear it out..

He said...

Lack of awareness and accessibility

I was confused... He continued..
@get_grow_app @superteam

[BlueGirl @dooseyyy]

#meetups #nsfwtwt

[BlueGirl @dooseyyy]

@temspov tems baby

[BlueGirl @dooseyyy]

@it_Rutie only him can

[BlueGirl @dooseyyy]

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[BlueGirl @dooseyyy]

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[BlueGirl @dooseyyy]

@HEYBIDEMI worth noting

[BlueGirl @dooseyyy]

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[BlueGirl @dooseyyy]

@ziecity yes she is

[BlueGirl @dooseyyy]

@Hybrid_Ola my wifeee

[BlueGirl @dooseyyy]

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[BlueGirl @dooseyyy]

@TheJenniO and finessed

[BlueGirl @dooseyyy]

@Dr_Pharouk do what I enjoy doing

[BlueGirl @dooseyyy]

@clevabanking reduces the daily hassle

[BlueGirl @dooseyyy]

@edsheeran she goes by denver

[BlueGirl @dooseyyy]

@metronaija touche

[BlueGirl @dooseyyy]

@NancyIsime678 the other way round