Why do webinars take forever to get to the meat of the matter?
I get it, trust has to be built and objections need to be handled so the sales process feels less friction-filled. Fair enough. But do we really need 20 screenshots of payments received, 50 photos from places you've travelled to, 2 million testimonials, and a 20-minute breakdown of how your proprietary framework is the silver bullet for everything?
Oga, I don fall mugu 10 minutes in. I'm sold already. Where's the register or buy button so I can see the price and decide if I'm in or out?
Sometimes, all the overselling does is create fatigue. Too much chochocho can actually put people off.
That said, when it's finally my turn to start hosting webinars, I promise I'll be different. At least that's what I'm telling myself now.