The Maturation of Japan’s Swim Brief Culture in the 1990s
By the late 1990s, Japan had reached the peak of its swim‑brief culture. The narrower the side straps were, the more “correct” the briefs were considered.
Why did narrowness matter so much?
Because narrowness went beyond function. It belonged to the realm of sensibility — and sensibility is what defines fashion.
Can you understand the aesthetic logic that the narrower the sides are, the better the briefs become?
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