Doug Koval

Marketing leader, strategic innovator, brand builder - connects brands w/consumers & drives sales. Loves God, family, music, wisdom, Boston sports & a good IPA!

[Doug Koval @DougKoval]

@ChrisStrub @HomeDepot Funny, stopped at a Home Depot in NH on Tuesday and felt the same thing - seemed that very few employees and customers, both were wearing masks.

[Doug Koval @DougKoval]

I’d love to take my son to see the Pats solidify another Division Championship!!!!!!!!!!!

[Kyle Van Noy @KVN_03]

To win Tickets this week simply Retweet this tweet!!!!!!! Winner picked Friday at 7pm ET... #WPMOYChallenge Van Noy

[Doug Koval @DougKoval]

(In a business situation) if/when u think, “I don’t know what I’m doing,” it can be a positive if u instead think, “I can do it differently.” -Sara Blakely at #HYPERGROWTH19 by @Drift (& doing it differently can actually make u differentiated & stand out!) #SmallBusiness #Success

[Doug Koval @DougKoval]

Online, entertainment is not an option, it’s a requirement. Entertaining videos sell, yet so few are doing it - Billy Gene ⁦@askbillygene⁩ at #HYPERGROWTH19 by ⁦@Drift⁩ #SmallBusiness #OnlineSuccess #Marketing #SmallBusinessMarketing

[Doug Koval @DougKoval]

A great filter: when you market/sell your product/service, think about whether people will talk about it and recommend it. If not, ask yourself, “is it worth it?” - Jen Rubio @jennifer at #HYPERGROWTH19 by ⁦@Drift⁩ #SmallBusiness #success #Marketing

[Doug Koval @DougKoval]

Online, customers want to get Q’s answered and they want to be entertained - so, produce content that answers Q’s and/or entertains - Ryan Deiss @ryandeiss at #HYPERGROWTH19 by @Drift #SmallBusiness #Success #Marketing

[Doug Koval @DougKoval]

Dare to make big, blockbuster bets; playing it safe w/smaller bets is fooling yourself. Embrace the possibility of failure. Pursue something you’re so passionate about that failure is worth it. - ⁦@anitaelberse⁩ at #HYPERGROWTH by ⁦@Drift⁩ #SmallBusiness #success

[Doug Koval @DougKoval]

Marketing, Sales and Product all need to be tight and hold each other accountable. They need each other to be successful. - Leela Srinivasan ⁦@leelasrin⁩ at #HYPERGROWTH19 by ⁦@Drift⁩ #SmallBusiness #marketing #success

[Doug Koval @DougKoval]

Business is 49% performance & 51% hospitality (and it’s hard to measure the later); transactions aren’t just exchanging money - it’s also how you do it (i.e., how you make your customers feel) - Danny Meyer ⁦@dhmeyer⁩ at #HYPERGROWTH19 by @Drift #SmallBusiness #Success

[Doug Koval @DougKoval]

Brands we love deliver a great experience ... true 30 years ago, true today! ... it’s all about customer experience #Hypergrowth19 @dcancel

[Doug Koval @DougKoval]

Great, practical, concise tips to optimize your email marketing today #EmailMarketing #MarketingTips #SmallBusinessMarketing https://t.co/QiaDxvQVNY

[Doug Koval @DougKoval]

WSJ story tells the truth about #CustomerService. Big brands are minimizing what they do for customers. An opportunity for smaller brands to differentiate themselves; be truly customer-focused! #BrandPositioning #BrandStrategy, #MarketingStrategy
https://t.co/jSxG7nD887 via @WSJ

[Doug Koval @DougKoval]

Success in business today means having authentic, personal experiences w/your customers (or enabling them to have such an experience conveniently w/you); 1-to-1 interactions that build relationships. And the technology to do this as you grow is already available. @dcancel #Drift

[Inc. @Inc]

Customers have all the control @dcancel https://t.co/gQ5F5VBLOR

[Doug Koval @DougKoval]

@SrBethanyFSP Wait! Whaat?! You’re all at Walden Pond?! I live so close, near by! I’ve only recently discovered “catholic twitter” & the “media nuns” - loving it & growing in faith - & here you are in my backyard? I would have so enjoyed encountering you all! 🙏 #MediaNuns #DaughtersOfStPaul

[Doug Koval @DougKoval]

Networking is about building relationships. How to be effective at it (and make it fun)? Help others, and they’ll help you in return!
4 Common Misconceptions You Have About Networking https://t.co/PwzGtnyZiq via @Inc

[Doug Koval @DougKoval]

Another way small businesses can beat their bigger competitors? Focus on ‘DISRUPTIVE INNOVATION’ - offering a better/improved, and maybe less expensive solution to an existing problem. #HBR #SmallBusiness #SmallBusinessMarketing
https://t.co/UURmliMxoS

[Doug Koval @DougKoval]

To make a great first impression, convey these two things: 1) Warmth (so they’ll trust you) and 2) Competence (so they’ll respect you) https://t.co/1Mvqm2Zj1a

[Doug Koval @DougKoval]

Truth!

[Doug Koval @DougKoval]

This is so true; easier path. But for some, that path doesn’t fullfill their whole career; eventually, the chance to go out on your own, try something different may become worth the risk, more rewarding, fulfilling. Bottom line, what you choose immediately after MBA isn’t forever

[David Cancel @dcancel]

Started from the bottom...

AKA had nothing to lose.

[Doug Koval @DougKoval]

Your brand is not your product, nor your offering ... your brand is what consumers perceive you to be. #marketing #brand #branding #growingaffinity