J. Cole just ran a masterclass in direct-to-consumer marketing 👇
PHASE 1
Built a text hotline and his own platform (Inevitable) to reach fans directly with no algorithms, no gatekeepers.
PHASE 2
Held the 2014 Forest Hills Drive 10 year anniversary show at Madison Square Garden and livestreamed it on his own site.
PHASE 3
“Birthday Blizzard” freestyles dropped pay-what-you-want, driving momentum into the album.
PHASE 4
Released The Fall-Off with 280K first week sales, his 7th straight #1.
PHASE 5
Rolled out the tour through his own ecosystem with direct access and early drops for real fans.
RESULTS
7th #1 album
800K+ tickets sold in pre-sale
$100M+ grossed in pre-sale
73 shows, instant sellouts
🚨 Lamar Jackson would love to play for the Miami Dolphins if the Ravens were to move on from him, per @baltimoresun
Ravens and Jackson are reportedly at a crossroads and it could lead to a potential split. (@baltimoresun) #PhinsUp
14x WWE Champion
3x World Heavyweight Champion
5x United States Champion
2x WWE Tag Team Champion
2x World Tag Team Champion
1x Intercontinental Champion
2x Royal Rumble winner
Money in the Bank winner
Future WWE Hall of Famer
THERE'LL NEVER BE ANOTHER JOHN CENA🐐
Jeff Teague & the @club520podcast thoughts on the Charlotte Hornets so far:
@520Hen: “They’re the 2000 Clippers bro, you don’t expect much from them…”