From being so lost in my early 20’s to discovering the benefits of building a personal brand, it felt like I found my purpose
Now I dedicate my time to helping my peers and fellow creators learn the benefits of developing a strong brand that gets attention & makes them stand out
Tems didn’t become global by accident.
Strategy. Ownership. Patience. A team that protected the person before scaling the career.
Muyiwa Awoniyi breaks down the business behind Tems’ rise on The Manager’s Playbook.
Full episode out now: https://t.co/HtBIyGH4Nw
There is a level of power & growth that comes from confidence in uncertainty.
Literally nothing can bring you down because you trust yourself to be able to handle every situation that comes your way.
Basically, become an Artist fans feel like they *know*.
We all subconsciously latch onto the artist's *persona* or "character" first (their story, vibe & personality).
Build that character, and the music will stick better.
That 100M that requires consistently investing 100k monthly for at least 8years in the Money market, is what some Artistes and their managers waste within 1year on unreasonable marketing, promotion and branding to push music that has no value to the music market.
Every artist with an engaged audience on this platform should host an AMA (ask me anything) post-album release.
- it costs nothing but your time
- it provides added context
- it shows fans you see them
- it invites casuals to lean in
- it creates aggregation opportunities
What is Drake signaling? The MJ glove, the talk of independence, the three-album power move.
He's invoking the two biggest artists who took on the labels.
Michael and Prince. Neither one made it out alive.
Drake might be powerful. Is he that powerful?
Nothing beats a cultural co-sign for a clothing brand. It’s one of the reasons I feel brand owners should have artist friends and support them. They can immortalize your brand through their music.
The goal shouldn’t be to scale to “mainstream” because the mainstream is over. It’s done. Instead, focus on becoming a superstar within your niche and really own that community.
Drake disses A$AP Rocky and Rihanna on ‘ICEMAN’
“Flacko and Fring both tied the knot but still tied up on me. I might have to send out custody checks cause that baby looks more like me.”
“Tied the knot, but the knot seems to be slipping these days. Yelling at him in that sprinter for flirting with girls, caught up in his old ways.”
“Bragging about hitting my BM first is the only time you’ll hear him spit a verse. He’d rather be spitting game to anyone other than his BM. He only bagged her for that Fendi purse.”