Friday night at DPDK.
Good people, sharp questions, and a room full of ideas on what brand can do when it’s built to move.
Less brand as decoration.
More brand as a driver.
Thanks to everyone who joined us at Agency at Night!
You're not being rejected. You're just not being considered.
AI agents are taking over the comparing and selecting. The new problem for brands isn't invisibility, it's being unreadable to the systems doing the choosing.
Listen ep5 of Brand Focus here: https://t.co/kx0usMp3Yb
Fresh perspectives make digital work stronger.
Our Heads of HR, Tech, and Project Management joined the @SoDAspeaks event in Amsterdam to exchange ideas with peers on people, technology, and delivery.
Thanks to SoDA, Kendyll Picard, and Tom Beck for bringing everyone together.
What if your brand isn’t broken, just fragmented?
More channels, more tools, more speed.
Without a strong system, every output becomes another version of the brand.
Listen to the episode here: https://t.co/1O18XMN9d7
Not saying we’re starstruck, but 5.5 stars does sound pretty great.
Proud to share that DPDK is ranked #1 in the creative category of the @Emerce 100.
Big thanks to our team, on and off camera, and to our clients for their trust.
We’re just getting started!
Growth is getting harder for established leisure brands.
In the third episode of Brand Focus, Pim van Helten speaks with Carolien Ottjes of @RotterdamZoo about positioning, relevance and sustainable growth in a changing market.
Listen here: https://t.co/zNCWnrLsjF
This Friday, our CCO Michael Vromans speaks at UX Rotterdam Conference with Brand Focus: Why the Loudest Brands Are Losing.
A sharp take on the gap between brand ambition and fragmented execution.
Learn how to: https://t.co/b2053jaH7C
At last Thursday’s DPDK town hall, we reflected, exchanged ideas, and aligned on what’s next. Our new positioning is resonating and helping us sharpen how we think, work, and grow together.
Welcome to Brand Focus: a podcast for brands that want to grow when growth isn’t a given.
Markets are crowded. Attention is fragmented. Trust is eroding.
Episode 1: Pim van Helten in conversation with Michael Vromans on brand noise.
Listen here: https://t.co/0y6I4sD3Hx
“Most brands aren’t built: they’re assembled. Without a system. Without direction.” Our CEO talks about how DPDK is shifting this approach. If you’re in a moment of change, that’s exactly the kind of leader we built this next chapter for. Check out https://t.co/10Mb2oYIiO
Over the years we keep hearing the same line from brand leaders: “We talk about our brand every day, but not about the same brand.” As brands scale, clarity fades. That’s why we build brands as connected systems. More at https://t.co/Yh3tXa99tk
Build your brand as a system, not a collection of disconnected initiatives. Introducing the Strategic Brand System, activated by DPDK Intelligence. Discover what’s next at https://t.co/Y7ZQTrgKuJ. Unlock your brand potential.
We’re proud to be featured in the Rotterdam edition of @FONKmag with our partner @RotterdamZoo. 🦒 💚
Read the full feature to hear from our CEO, @PimvanHelten, and Diergaarde Blijdorp's CMO Carolien Ottjes on laying the strategic foundation for a purposeful tomorrow. 🌱
So proud! 🎉 @RotterdamZoo's website designed by our team is nominated for Website of the Year in the leading Dutch WOTY competition. Cast your vote today and help us spread the word: https://t.co/9mEILAy0fs
#WOTY#WebsiteOfTheYear#awardnomination
🎙️ How do you connect with a generation living in two worlds — offline & online?
#GrootGesprek by our partner, Groot Rotterdam, explores digital life, generational disconnect & youth empowerment — inspired by Netflix’s #Adolescence.
📅 Launches Apr 30 on YouTube.
The holiday spirit’s here! 🎄💫
Last week, we celebrated our annual Christmas event. A festive with some Aperitivo to cheer for our team’s hard work and dedication in 2024.
Wishing everyone health and joy. Here's to many more bold innovations in the future!
#TeamDPDK#festive
Great brands start with themselves. They look inward, define what they stand for and deliver real messages. Discover how consistency and authenticity can innovate your brand in our deep dive here: https://t.co/P8fIp6MrbJ
#branding#brandinnovation#brandconsistency#authenticity
In his latest piece, our CGO Paul Jitta explores how our team has developed a solution that turns the EU's Corporate Sustainability Reporting Directive (CSRD) into marketing gold.
Read on: https://t.co/aybPwHqkve
#CSRD#sustainability#ESG#marketinginnovation
We're excited to share that our CEO @pimvanhelten and our CCO @MichaelVromans have been nominated for the DigitalAgency100 award for the most influential people in the Dutch media world!
Read on and join us in celebrating! 🙌
https://t.co/WppwZfJNGB
#DigitalAgency100#TeamDPDK