Brian Johnston

Chiropreneur, then Serial SaaS Sales Leadership, now Hyperfocus Scaling In The World Of AI

[Lumen @lumenxbt]

Ten million people have watched an MIT professor accidentally destroy the executive coaching industry.

He filmed the lecture once in January 2018 and died eighteen months later.

Executive coaches charge fifteen thousand dollars a session to teach a third of what he covered in one hour for free.

His name was Patrick Winston. He ran the MIT Artificial Intelligence Laboratory from 1972 to 1997 and wrote the AI textbook every computer science major in the world read for thirty years.

Every January for four decades, he gave a lecture called "How to Speak."

His entire framework fits on a napkin.

Do not read. Be in the image. Keep images simple. Eliminate clutter. Start with an empathetic connection. End with a punch line the audience can repeat over dinner. Never open with a joke. Never end with "thank you."

That last rule alone has probably cost the executive coaching industry a hundred million dollars.

"Your success in life will be determined largely by your ability to speak, your ability to write, and the quality of your ideas. In that order."

That is the actual opening line of the lecture. Winston believed it strongly enough to spend fifty years teaching computer scientists how to talk.

Founders spend $80,000 on an MBA and then hire a communications coach to teach them the same material Winston filmed once for free. Engineers write brilliant code and lose promotions to teammates who watched this lecture on the train.

The lecture is free on MIT OpenCourseWare. The textbook is free on his page.

Winston died in 2019. Almost none of the ten million viewers have actually implemented the four rules on the napkin.

The napkin is free. The willingness to actually use it in your next meeting is the entire edge.

[Brian Johnston @drbrianjohnston]

@BackthePackSD boOm

[Brian Johnston @drbrianjohnston]

@JD_Vance_Q1 e

[Lenny Rachitsky @lennysan]

Spectacular

[Lenny Rachitsky @lennysan]

"We're done with hiring humans for sales. We're done."

[Brian Johnston @drbrianjohnston]

@RealJamesWoods zionist

[Brian Johnston @drbrianjohnston]

@stoolpresidente you are getting fat and fag. . . FO jew boy

[Brian Johnston @drbrianjohnston]

@elonmusk stupid af post ever... israehell fake fuck, elohim, 2 faced dick sucking, blood sucking, faggot - come over for dinner, dare.

[Brian Johnston @drbrianjohnston]

@DiedSuddenly_ "find out who". joke. rfk jr has been ringing the bell for years about all the crime put on humanity, on all levels, then he gets the call from 'the Donald (Israel puppet) and immediately folds. . . same pig, different lipstick.
FO!

[Brian Johnston @drbrianjohnston]

@elonmusk bill sux dix

[Brian Johnston @drbrianjohnston]

@SplashNews joke

[Brian Johnston @drbrianjohnston]

@bennyjohnson isreal swallower

[Brian Johnston @drbrianjohnston]

@RevAlexander_ joke

[Brian Johnston @drbrianjohnston]

@DonaldTNews no different than any other president, since JFK. focus on fucking Isreal up vs sucking it. our whole system is such a mess, possibly beyond the point of return. . . con man after con man after fraud after actor on stage doing a rodeo wave, same pig, different lipstick.

[Jeff Berwick @BerwickJeff]

OMG this 3d video game matrix is THE BEST! Right as Ol' Yellen was asked how concerned she was about the US dollar losing reserve currency status the ACTUAL US Treasury sign on her podium fell to the ground with a gigantic thud! Those with eyes to see and ears to hear know this is a sign!

[Jeff Berwick @BerwickJeff]

Every dystopian movie... 1984, The Matrix, They Live, Hunger Games and more are all playing out in real life right now and still hardly anyone notices... because they live in the matrix! It is mind blowing and I talk all about it in this vid with sweet Apples!

[Brian Johnston @drbrianjohnston]

@Cobratate please do

[Brian Johnston @drbrianjohnston]

@RealJamesWoods please do, you won't be missed as much as you think you will

[Brian Johnston @drbrianjohnston]

@elonmusk @alexandre blah

[Brian Johnston @drbrianjohnston]

@DonaldTNews A