Drew Giovannoli

Techstars Alum, Product Marketing Expert in Austin TX, deciding what company to build next.

[Drew Giovannoli @drewgio]

Level 2 A is messaging matrix against competitors for unique value prop is completed by x date.
Level 2 B is messaging is tested in 10 customer interviews by y
Level 2 C is complete sales leadership alignment by date Z

[Drew Giovannoli @drewgio]

Your product marketing 2024 goals are likely not only useless but damaging for your team.

Let me guess, you either tied them to revenue target 🎯 or you qualitatively tied them to a product launch 🚀 by a certain date. 📆

[Drew Giovannoli @drewgio]

Example: Company x is launching new messaging.

Level 1 is 80% of sellers are using new messaging in sales calls within 2 months

approved by revenue leadership
measured via Gong
enforced alongside partnership with sales managers

[Drew Giovannoli @drewgio]

@Patticus Haha I mean you have to. But you didn't *just do that. Merry Christmas!

[Drew Giovannoli @drewgio]

Thank you @Patticus. For the insights that will change my biz, for the lack of ads or paywalls, and for not dumbing it down into just a series of LinkedIn posts.

https://t.co/sgRdpo5jWZ

[Drew Giovannoli @drewgio]

I paid to use @notion for my new small business. I'm the only employee.

I shared a page with the leadership team at a client so they could see my work. I meant to add them as guests.

Then I received a bill for $522.34 with no warning. I can't get ahold of support. Crushing.

[Drew Giovannoli @drewgio]

@ShaanVP I loved the recent talk about how startups fail but founders don't. I've heard your sushi restaurant stories, but discussing the 8 years to find your success was refreshing. Please keep mixing in the reality of what it takes with the inspiring guests.

[Drew Giovannoli @drewgio]

From @asmartbear:

"The best advice doesn’t come as a barrage of statements but rather from a series of questions, asked by someone playing devil’s advocate"

https://t.co/9bJGwnW28w

[Drew Giovannoli @drewgio]

@asmartbear @Patticus So.. this actually went somewhere. :)

[Drew Giovannoli @drewgio]

Had to check if I was listening to @lexfridman at 1.5x, but in fact it was just @pmarca at 1x. Marc's processing on such another level. Gpt6 maybe.

[Drew Giovannoli @drewgio]

@nickgraynews I'm going out with a rare kid-less night out to La Piscina tonight in Austin with other parent friends. How do I surprise them and make it extra memorable?

[Drew Giovannoli @drewgio]

@asmartbear Pizza from the best spot in town, a local ice cream shop, or book store, gets their attention because it's a unique spot they recognize, and it feels less of a trade of time for money. Treat them like a human. It ends up being a gift card cause that's logistically easier.

[Drew Giovannoli @drewgio]

@danhockenmaier Incredible content Dan! Read through a few of your posts today. I look forward to whatever's next.

[Drew Giovannoli @drewgio]

@TravisNier New entity

[Drew Giovannoli @drewgio]

Question: There's a paradox in deciding what business idea to pursue. You must have conviction in the opportunity while knowing full well that the idea will grow and change.

Do you optimize for:

-Growing, Ripe, Industry
-Problem you believe in
-Unique skill set on team
-Other?

[Drew Giovannoli @drewgio]

@Patticus I'm in the discovery mode to pick my next company to build. Reading about your story, I saw that you started with "tech-enabled" product with Price Intelligently before finding product market fit with Profitwell. It seems like a great way to learn while generating revenue.