Getting to work on a film and take swings at soulless AI companies at the same time has been a dream come true.
It feels a bit silly to call a movie ‘important’, but this one truly is, and I hope you’ll go see it.
A plane flew over Silicon Valley today with a banner reading “Hire human beings” to promote Gore Verbinski’s new movie ‘GOOD LUCK, HAVE FUN, DON’T DIE’.
In theaters this weekend.
AI Appreciation Day is coming up on July 16th.
To celebrate, we’ll be hosting an AI *UN-Appreciation Day, with a one-night theatrical return for 'Good Luck, Have Fun, Don't Die.'
Followed by a live-streamed Q&A with Gore Verbinski, writer Matthew Robinson, and special guests.
This is a really unique one and I can’t wait for us to get to work on the marketing campaign.
The DeVito family cooked up a hell of a ride for their first feature produced together…
🚨 Mark your calendars for January 27th.
93% fresh on RT 🍅, 'Drag' is a unique thriller with a wild premise starring Lizzy Caplan, Lucy DeVito & John Stamos.
Produced by Danny DeVito, Lucy DeVito & Jake DeVito.
Get ready for a wild night, and remember to stretch your back.
🚨 We're the #1 film on Hulu!!!
Thank you to everyone who has streamed 'Good Luck, Have Fun, Don't Die' and supported it through each stage, the support has been incredible.
Attention @hulu subscribers: You're in for a really weird night.
'Good Luck, Have Fun, Don't Die' is now streaming on Hulu.
And we're not done yet, we'll have one more announcement coming next week...
Willy's Wonderland filmmaker Kevin Lewis is directing action-horror-comedy CHRISTMAS AT THE KRINGLES.
In theaters October 30, 2026.
On a life-or-death rescue mission, Mark teams up with a badass Santa in a high-stakes fight to save his family.
I'm about to go full @bootsriley the way I'm going to be promoting this movie on here.
Haven't produced something in a while, and I couldn't be prouder of it!
Easily the most unhinged and bonkers Christmas movie you'll see, with a STACKED ensemble cast. In theaters 10/30.
First look at Kevin Lewis’ holiday horror comedy ‘CHRISTMAS AT THE KRINGLES’ starring Ron Livingston, Rachel Bilson, Rob Riggle, Arden Myrin, Beverly D’Angelo, Thomas Lennon and Donald Faison.
The Seversons (Ron Livingston and Rachel Bilson) move to a suburban neighborhood and meet their new neighbors the Kringles, a Hallmark-esque family who celebrate Christmas year-round and harbor sinister intentions to kidnap and indoctrinate them.
@sperling@BriarcliffEnt@goldentrailer@GLHFDDmovie Thanks man we appreciate it! On the left is David Edwards who deserves most of the credit for the trailer and poster from our end and is also the best marketing executive I know, and on the right is Natalie Goldfinger who is also incredible
Seeing our 3-person marketing department get recognized alongside massive campaigns, almost exclusively from big studios, is wild.
Good Luck Have Fun Don’t Die (and fuck AI) forever ♥️. Indie releases are truly alive and well!
Our lil trio >>> a 60-person team at a studio
🚨 We won Best Independent Trailer and Best Comedy Poster at the Oscars of movie marketing!
As the last couple of weeks at the box office have shown, independent film is alive and well.
THANK YOU for all the support, and we'll have an important announcement coming soon...
How many people got laid off because a bunch of leaders in tech fell for obvious marketing ploys from VCs?
“AI” is a souped-up Ask Jeeves, it’s not “superintelligence” or going to reshape the economy in any meaningful way.
It’s time to pump the brakes on this mass hysteria
Uber’s COO has said that it’s getting “harder to justify” its AI costs because there was no way to show a link between AI spend and any meaningful increase in useful features. This is the first time I’ve seen a company say this directly.
https://t.co/xUhZvtpwah
Proud to work for a company (the only US company) that wasn’t afraid to champion and support this film.
If you haven’t seen it yet now is a good time to, as it only gets more relevant with each passing day.
“The writing was on the wall, we encountered all that with the movie. To the point where we were 3 days before the festival, unsure if the movie was gonna play at the festival.”
Sebastian Stan reflects on being back at Cannes for the first time since ‘The Apprentice’ premiered there, and the way it foreshadowed the current environment around media and censorship.
@BriarcliffEnt
Video: @Screendaily
Put my suit career on hold to get back in the field and make something again!
Got to film in LA with a dream cast, and I couldn’t be prouder of it.
‘Kringles’ is insane and hilarious, and if you thought our last release was unhinged, I promise you haven’t seen anything yet…
Another incredible achievement for this film, nominated alongside films and campaigns that had many times the resources.
We couldn't be prouder of our scrappy Briarcliff marketing team, and of the entire @GLHFDDmovie army.
🚨 The 'Good Luck, Have Fun, Don't Die' marketing campaign has been nominated for 5 Golden Trailer Awards:
-Best Independent Trailer
-Most Original Poster
-Best Action Poster
-Best Comedy Poster
-Best BTS/EPK for a Feature Film
If you haven't seen it yet, Gore Verbinski's new bold and original film is now available to rent or buy at home!
The world is falling apart.
Watch #GoodLuckHaveFunDontDie at home now and immerse yourself in the revolution! Unlock exclusive behind-the-scenes bonus content on Digital, 4K UHD and Blu-ray. https://t.co/sbuFHpgjL4
"Mindfucks. Never-ending Mindfucks."
- James Whitaker on his approach to shooting 'Good Luck, Have Fun, Don't Die'.
Coincidentally, that was also the proposed alt logline for the film!
"So many movies have to be an Egg McMuffin, and who doesn’t like an Egg McMuffin after a hangover?”
“They’re satisfying. But you’re not going to necessarily talk about those three days later. You’re not going to be haunted by those."
"I’m just happy we got to will 'Good Luck, Have Fun, Don't Die' into existence because it’s a type of movie you can’t make now." - Gore Verbinski for @arstechnica, in the only joint interview with writer Matthew Robinson.
"Sam’s outfit is kind of a metaphor for the movie. We went to a little electronic store and we bought all these pieces, and we laid them out on a table and we glued them together, and we just made it like a Halloween costume. The whole movie was sort of made that way. It had to be; it wouldn’t model out any other way."
https://t.co/kOEqx8HO2H