i've studied over 1,000+ personal brands.
the most successful ones stuck to a strategic content framework i like to call...
The V.I.P Framework.😎
here's the breakdown...
🧵 [THREAD] 🧵
https://t.co/hCKrdLaOHb
looking for a VSL editor
budget’s $75 to edit an 8 min video
example we want: https://t.co/CoFC3IwEVi
we need the full video edited ASAP
email me a 30 sec trial edit using this raw video file: https://t.co/5kCxzUP8M5
[email protected]
we’ll choose you if we like it
youtube does something cold outreach can never do
it filters people before they ever reach you
someone who watches a 20 minute video all the way through and still wants to talk to you has already decided you are worth their time
the ones who were never going to buy left somewhere in the first 2 minutes
by the time someone books a call, you are not talking to a stranger anymore
you are talking to someone who already chose to trust you, multiple times, before you ever said a word
@TomFrankly hey man, do you have a discord or anything like that?
i have no clue how to get in contact with you aside from this comment
watching your video on tracking YT stats with Make & there’s something in one of the steps that isn’t in the video since it’s a 3 year old video
AI slop is killing YouTube.
6 out of 10 videos in the B2B space are AI.
the saddest part is agencies are taking the lazy route and scripting entirely with LLMs.
if you want to win in 2026, the bar for "real" has never been lower.
show up as a human.
do the unscalable work.
perfect examples of GOATED video packaging.
always design the thumbnail so it builds on the title (not repeat it)
there’s a reason why these videos performed so well.
I’m looking to take on 2-3 coaches, consultants & agency owners who want to start booking more qualified calls through YouTube.
I recently finished up this YouTube video for Josh Klein just 4 days ago:
https://t.co/7xaCwF0VEC
The way we’d work together is through a 30-day paid trial month at a discounted rate so you can get your YouTube started & rolling.
If this interests you — comment “YOUTUBE” & I’ll DM you to see if we’d be a fit.
If you’re sick of relying on soul-sucking outreach just to waste time on calls with leads who either;
- Don’t trust you…
- Aren’t financially fit…
- Aren’t fully bought into you…
Then you might just have to get on YouTube.
If that’s you — DM me “YOUTUBE” to see if we’re a fit.
content ideas.
“hard”, isn’t it?
well…
what if i told you it’s 10x easier than you think?
the reason why you’re struggling to come up with good ideas…
is because you have 0 content pillars to fall back on.
if you’re just free-balling ideas that aren’t even relevant to your target audience…
then you’re practically wasting your time.
ask yourself;
- what do i get paid for? (or want to get paid for?)
- what do i love talking about nonstop?
- what do people naturally come to me for advice for?
then based on your answers…
brainstorm 3-5 pillars.
examples for myself;
- YouTube
- Health
- Mindset
then for each content pillar — you want to do 2 things.
1. Break it down into 5-10 sub-pillars
2. Describe 👇🏻
- Why it’s relevant
- The pain it solves
- The outcomes it can promise
Then once you have this settled in…
All you have to do is glance over it & use it to brainstorm ideas.
It’s f*cking EASY.
If you’re sick of relying on soul-sucking outreach just to waste time on calls with leads who either;
- Don’t trust you…
- Aren’t financially fit…
- Aren’t fully bought into you…
Then you might just have to get on YouTube.
If that’s you — DM me “YOUTUBE” to see if we’re a fit.
stop posting “more value” and start telling more stories.
think about the last “value video” you watched.
do you remember it?
probably not.
but that netflix series you were binging?
you remember every minute of it.
why?
because your brain is 10X more likely to remember stories than information.
meaning?…
you should dial down on “value” & load up on stories.
If you’re sick of relying on soul-sucking outreach just to waste time on calls with leads who either;
- Don’t trust you…
- Aren’t financially fit…
- Aren’t fully bought into you…
Then you might just have to get on YouTube.
If that’s you — DM me “YOUTUBE” to see if we’re a fit.
“I feel like a robot on camera”…
Is what Josh Klein told me.
The reason why?
It’s obvious once you can see it.
Josh was doing what the industry tells you do to do.
“JusT pOsT mOre vaLue brO”
Which is sound advice.
But if all you post is “value”…
Then you just become “another one of those creators” everyone forgets.
The fix?
Stop posting “more value” & start telling more stories.
See, people don’t buy from the most “qualified expert”…
They buy from the one with a story to remember.
And for Josh?
He had a story.
A story he was scared to tell.
Josh scaled @Clavicular0 from $18,000 —> $430,000+ in just 75 days.
Until, a shocking mistake forced Claviculwr to shut down his coaching offer.
In Josh’s eyes, this seemed like “a loss in credibility”.
But in reality?
It was one of the most credible experiences he could’ve shared.
Why?
Because majority of people aren’t willing to share their losses.
But the ones that do?
Ironically earn more trust, than if they didn’t.
Telling stories…
Sharing your lessons…
And giving people actionable takeaways…
Builds 10X more trust & credibility than if you were to post another “How To”.