André Falk

Trying to become world-class at growing online businesses.

[André Falk @drexfalk]

1. Figure out what separates you from your competition. Ideally something that will compound as you grow.
- Product
- Brand positioning
- Model (how your business makes money)
- Marketing

2. You always need great marketing so hire a great agency (🌐🏄.io 👀), a great growth marketer. Or just be a great marketer yourself.

3. Crack an offer that allows for you to be profitable on the front-end. Unless you've got funding or some way of pumping cash into your business - you're going to have to be front-end profitable until you can afford not to be.

4. Source/build 2 SOLID creative sources that are able to consistently pump out good creative week over week. Even the best agencies/strats are going to have slumps, but this is how you find new customers so it's a very important engine for your business.

5. Optimize your funnel - essentially just how you educate and bring customers from problem/unaware to knowing about and wanting to purchase your offer. We've seen instances where clients make an extra 30% in Rev just by optimizing this (which they previously weren't). You could be 1 landing page away from the same bump in rev.

6. Nurture the customers that are coming into your business so they want to spend more money with you. I'm not a retention expert but if your product delivers on the promises you make in your marketing, that's a great place to start.

7. Expand into other channels with strategies that are already working. E.g take your winning ads and throw them in Google and Axon.

8. Don't get distracted.

9. Don't get distracted.

10. Don't get distracted.

11. Double down on what's already working. Source/build another solid creative source, test more offers, landing pages, CRO tweaks, different/new funnels and ad formats.

12. Try to figure out how you can stack compounding MOATs in your business.

If you already have a unique product and great brand positioning - can you turn your model into a subscribe & save so you can spend more and more money each month on acquiring new customers? etc.

Oh, and last tip!

Don't get distracted.

[André Falk @drexfalk]

@ron_ecomm Let’s goooo run it up

[André Falk @drexfalk]

@StefanGeorgi 💯

[André Falk @drexfalk]

@zachmstuck lack of funds sir

[André Falk @drexfalk]

Roughly this time last year I had $100 in my bank account. I could barely pay for myself living in Bucharest, Romania.

All because I got fucked by both my lawyer AND accountant.

Double whammy...

2026 however, is by far one of if not the best year of my life so far.

A lot can happen in a year it's pretty insane to look back on.

Building my library of stories, I love every second of everything :)

[André Falk @drexfalk]

@johnhickey1970 yes

[André Falk @drexfalk]

@ecom_cork Hahahah yes

[André Falk @drexfalk]

I had a weird week.

So gentle reminder that you can literally just do stuff.

Go cause some problems.

CASH MONEY

[André Falk @drexfalk]

@ecom_cork @RossMackay111 @diacovone772 @geoheaton They also did

[André Falk @drexfalk]

@VanceE Spanish women, they’re already in the country waiting for these bachelors. Apparently.

[André Falk @drexfalk]

@buffalofink run it up

[André Falk @drexfalk]

@Pat_beresford LFGGGGG

[André Falk @drexfalk]

@jforjacob 9 figs when?

[André Falk @drexfalk]

@iKaustubhChavan No lol

[André Falk @drexfalk]

The silver bullet is Po opening the Dragon Scroll expecting limitless power, a secret kung fu technique, or an ultimate secret formula.

But the only thing staring back at him is a reflection of himself.

[Alex Hormozi @AlexHormozi]

The silver bullet is realizing there is no silver bullet.

[André Falk @drexfalk]

Fuck a rollie or a lambo.

I'm working hard so I can fly my sister out to random countries so we can make lasting memories we'll talk about forever.

You're not doing the same.

And it shows...

[André Falk @drexfalk]

Dust yourself off, free yourself from the shackles of embarrassment and continue walking.

My mantra whenever I'm trying to learn something new in any area of my life.

Because everyone who's ever tried or done something new/different or for the first time knows that you embarrass yourself 100x before you go pro.

[André Falk @drexfalk]

@nagavedith Let's gooo🫡

[André Falk @drexfalk]

The reason your creative isn't working has nothing to do with you running:
- Yappers
- AI Ads
- Podcast
- Founder

And it has everything to do with:
- Your copy
- Script structure

If you can't find winning ads, don't try another concept style. Fix your fundamentals first, that's how any of these concept styles work in the first place.

You take the fundamentals that have always existed and always worked, and you inject those into different formats.

There's only 2 parts to making great creative:
- What you say
- How you say it

"How you say it" = The concept style, aka your delivery mechanism.

"What you say" = The actual words/copy, aka the message you're trying to convey to people.

The concept styles I mentioned above are just delivery vehicles for your words. And this is where most people focus their time.

Instead you should focus more on WHAT you say and having great fundamentals.

The main reason the likes of @harrydelmege_ are seeing so much success is because him and his team obsess over the fundamentals.

It's not because they've come up with some revolutionary concept style. That's just his unique mechanism that makes his agency standout from the rest.

The secret is that it doesn't matter. They'd crush it regardless, not because of "yappers" but because they are good marketers.

[André Falk @drexfalk]

@Jay_A_Miah Here - https://t.co/3fZzYBKNnE

[André Falk @drexfalk]

The fundamentals = Direct-response and marketing fundamentals.

Awareness levels for example, how you educate the prospect and bring them from their current level of awareness to wanting to purchase your product.

A great ad library that I always come back to when I want to study great direct-response marketing is NativePath. If you read their landing pages and go through the customer journey of ad --> checkout page you'll learn a lot about how to bring a prospect from "I have X problem" to buying your product.

If you look at how they structure their presell pages you will also learn how to structure your ads.

Can plug them (the landers) into Claude/ChatGPT and just ask the LLM to break it down for you and the structure they use.

Then step-by-step you'll get better at doing it yourself.

[André Falk @drexfalk]

@harrydelmege_ Oh yes, context is very important otherwise it creates a subconscious disconnect in the buyers brain. Like you said a doctor/authority would speak about x topic very differently compared to a regular person