Drink FKTea

Born in Japan, Raised in the South. Whole-leaf brewed Japanese tea + Louisiana honey energy drink.

[Drink FKTea @DrinkFKTea]

the finest known tm™️

[Kevin @mocktailpapi]

I get so caught up in the cpg side I keep forgetting we’re trying to build the next red bull (media)

[Drink FKTea @DrinkFKTea]

We had 15 seconds to explain the whole company. Here’s the tea.

[Drink FKTea @DrinkFKTea]

Gen 5 (retail packaging)

[Zach Greenberg @ZachCPG]

young health focused beverage/snack brands get excited about lower barrier wins in the specialty channel (think GNC and Vitamin Shoppe).

Nothing inherently wrong with that.

for (most) brands, those channels are more billboard effect than true distribution.

Decent awareness and good for boosting door count but totally irrelevant sales data that would help unlock material retailers (the ones that count when you're trying to get acquired).

On top of that the distributor programs and the promotional spend needed to drive actual trial at these banners isn't worth it early on.

Get into your local regional grocery store.

Take that data story to the next biggest retailer and scale up from there.

150 local grocery stores is equivalent to a thousand doors in the specialty channel.

Add the specialty channel later.

[Sean Frank @Seanfrank]

two team styles crushing it right now:

1- young, no life, 12 hour days, VERY SMALL TEAM, in office, 6 days a week, hustle hustle hustle

2- remote, everyone is an expert, fully autonomous, results driven high performance culture, fully embracing ai

no middle ground.
no hybrid.

[Drink FKTea @DrinkFKTea]

@morganlinton greg’s videos are great

[Kevin @mocktailpapi]

new labels are off to the printer 🛫

[Drink FKTea @DrinkFKTea]

@BowTiedWaddle @_saratonnin dang you’re in the matrix now

[Drink FKTea @DrinkFKTea]

dang pour one out for the homies…or pour 4/$5

[Max Mulvihill @MaxMulvihil]

They’re giving it away and this can’t be about trial. Just volume. Growth story is over, they need to aquire more brands.

[Kevin @mocktailpapi]

First day in the new OKC warehouse @DrinkFKTea

[DTC Prophet @dtcprophet]

These guys know how to make banger ads

One of the best ad libraries I've come across

[Penguin @BowTiedWaddle]

Healthcare in the information age is becoming more like cooking.

Cooking is a spectrum. Everyone should know the basics and be able to nourish yourself. If you want to nerd out on macros and technique, the recipes are there. If you don’t want to think about it, meal services will do it for you at a price. For a really nice meal, you go to a restaurant. And if you’ve got the means, you hire a private chef who cooks around your life.

Healthcare works the same way.

You should know your own body. Find the foods, workouts, and habits that work for you. Build your own n=1 cookbook of supplements, genetic testing, recipes that fit your life.

But you can also eat out. A doctor’s office has a bigger kitchen, more tools, more care modalities. Sometimes they have what you need, sometimes they don’t. Or if you have the means, you hire a private chef. A privare doc or health team that builds a plan around your life. Same kitchen as the restaurant, but they actually knows how you like your eggs and what micros/macros you need to hit.

Point is, just as there is no single “right” way to go about getting food into your body, there’s no single “right” way to go about taking care of your health. (That being said, please maintain at least a baseline understanding to be able to handle both yourself)

The beautiful thing is, it’s entirely up to you

[Kevin @mocktailpapi]

First day in the new OKC warehouse @DrinkFKTea

[Max Mulvihill @MaxMulvihil]

CPG happens fast.

It was 9 months between Prime samples under lock-and-key and pallets thrown away.

[Kevin @mocktailpapi]

Y’all are checking all the right boxes on how to start a company and you’re actually differentiated.

That went great.

[Kevin @mocktailpapi]

I’m a sucker for good feedback @DrinkFKTea

[Harry’s Son @justlookinMT]

@drewfallon12 It’s so wild out here what a time to be alive and be in CPG

[Andrew @ RTAILD @A_RTAILD]

https://t.co/LzX1zqafNW

[Kevin @mocktailpapi]

New Orleans likes @DrinkFKTea

4>20+ ingredients

[Kevin @mocktailpapi]

Conquering Killi for clean water.