superoot

Supercharged Immunity 🫚⚡
Boost hydration, immunity, digestion and energy with this blend of organic roots, fruits, and minerals.

[Nate @nathanael_smith]

We’re very much in the era of on-demand software. Here’s a small example of what that looks like at a CPG company:

I needed to design our first PDQ for @drinksuperoot's upcoming national retail launch. I’d never designed one before, and working from a flat dieline is pretty abstract.

So I gave Codex the dieline + our packaging artwork and had it build a 3D renderer to the exact dimensions.

Then I had it map the dieline to Figma so I could design there, refresh, and see the assembled PDQ in 3D.

We never would have built custom software for this before. It would have made zero financial sense. Now you can build ridiculously specific tools just to solve the problem you have that day.

[superoot @drinksuperoot]

"The earliest versions were kind of unhinged. V0... was so fizzy that people would shake a bottle and recreate a high school science experiment in their kitchen." 🌋😂

[Nate @nathanael_smith]

https://t.co/qb5odah8W6

[Nate @nathanael_smith]

https://t.co/AADUBOfcOb

[Nate @nathanael_smith]

eat your ginger

🫚 Helps with nausea
🫚 Fights inflammation
🫚 Eases muscle soreness
🫚 Supports healthy blood sugar
🫚 Aids digestion

[Nate @nathanael_smith]

In recent weeks we’ve shifted our focus to direct store sales after seeing strong sell-through when Superoot is positioned at the register. In just the last few days, we’ve placed @drinksuperoot at 75+ registers across Brooklyn—with a goal of hitting 1,000 by June.

The opportunity in NYC is massive—20k+ stores across the five boroughs—but you can’t crack it with phone calls and emails. Most spots need in-person touch points to build trust and figure out if it’s a good fit.

Early on, no one represents your brand better than you. Once demand is clear, that’s when bringing on DSD starts to make sense.

[Nate @nathanael_smith]

make it a combo

@drinksuperoot @SaratogaWater

[superoot @drinksuperoot]

we 🫶 ginseng

[Nate @nathanael_smith]

You won’t find this ancient superfood in most Western diets.

But it’s been trusted for 2,000+ years to boost energy, immunity, and resilience.

Let’s talk about ginseng—what it is, difference types, and why it deserves a place in your routine 🧵

[superoot @drinksuperoot]

When they think they’re hydrating, but their electrolyte’s first ingredient is sugar 😬

[superoot @drinksuperoot]

we 🫶maca

[Nate @nathanael_smith]

People are sleeping on maca.

An ancient root that boosts stamina and energy—without caffeine or the crash.

One of the best natural alternatives to coffee.

Here’s how it works👇

[superoot @drinksuperoot]

5 reasons we love ginger (and why it’s the first ingredient in Superoot)

• Speeds up digestion
• Eases nausea
• Reduces gut inflammation
• Relieves bloating
• Trusted for 2,000+ years + backed by science

[superoot @drinksuperoot]

citations:
https://t.co/S29UdsPXrA
https://t.co/9l5GSh0TsB
https://t.co/4mrRj0gotV
https://t.co/bPEXNKQUz5
https://t.co/2Vv0nndqwZ
https://t.co/bOHmb0KubV

[superoot @drinksuperoot]

Ginger has been used for centuries to support digestion, and modern research backs its benefits. Here are 5 science-backed ways ginger can aid your digestive health. 👇🫚

[superoot @drinksuperoot]

Ginger is the first ingredient in Superoot—at a dose equivalent to a ginger shot—because we believe in the power of simple, time-tested roots to support everyday health. https://t.co/w80qxZgDMQ

[Nate @nathanael_smith]

From an experiment in our kitchen to over 100k servings sold - this month marks @drinksuperoot's one year anniversary 🥳🔥🫚

[superoot @drinksuperoot]

Superoot's a great way to boost your focus before you start drafting those afternoon tweets

Now, back to shipping out orders... 🫚🚚

[Paul Graham @paulg]

The title of the email is "Investor Update." Talk about underpromising and overdelivering; the email itself brings the news that the company is switching from web design to a nutritional drink mix. Well, it might work...

[superoot @drinksuperoot]

Reminder as we ease into the weekend...

#Electrolytes can help reduce the symptoms of a #hangover if enjoyed before or after your night out.

#hangovercure