"It’s as much about the experience, pedigree, and cache: in short, the whole story." - Packaging News' latest category focus features Drink Works' Creative Director, Leyton Hardwick, discussing the importance of designing for brand story. https://t.co/x1ZckpPwc6
Good morning from the #worldspiritsconference! Our first speaker is Ken Grier, former brand director of @The_Macallan and founder of De-Still Creative.
Drink Works @drinkworksldn - Activia iBottle: in order to unify the Activia drinking yoghurt portfolio our structural design team created a waisted asymmetric bottle, inspired the brand's consumer demographic 'dynamic women'. Our design provided disrupti… https://t.co/ZAJX1oMIEt
Drink Work @drinkworksldn - Activia iBottle: our answer to achieving global harmonisation and ownability for the Activia portfolio was to frame the solution on 'the power of positivity' using the creative platform 'dynamic women' to develop our structura… https://t.co/CkunaaMibn
Check out our feature in Packaging News for the design of Hardys' first alcohol free wine: Alcohol Free Chardonnay. https://t.co/pWcFcUyQUX
#drinkworksldn#packagingdesign
Robin tells us how @JustEatUK are committed to reducing the single use plastics. They've been working on alternatives, including sauce packets made from seaweed! #PACK2019
Drink Works @drinkworksldn - Stone’s Ginger Gin: a new expansion of the Accolade portfolio, steeped in over 250 years of distilling heritage and inspired by the legacy of Stone’s brand, famed for their ginger wine since 1740. #branding#design#agency#p… https://t.co/GiGbxgHn8a
Made to be made again: how can brands design for the Circular Economy – read more from our structural creative director on Packaging News here: https://t.co/TilrbWVpTW
Drink Works @drinkworksldn - Through researching the history and traditions of tattooing and working closely with tattoo artists, Drink Works developed an intricate and unique identity for Liberado that tapped into the energy of its passionate, invigorat… https://t.co/IkQoeO4cMD