Drive Brand Studio

A scrappy 'lil brand studio in the mountains of New Hampshire.

[Drive Brand Studio @drivebrands]

That's our office! And that's our Owner Girl! @nancysclark

Also, get vaccinated. Wear your mask.

[CNN This Morning with Audie Cornish @CNNThisMorning]

It is “more to protect [our employees] than to protect our customers.”

As businesses grapple with the latest CDC guidance on mask wearing, Nancy Clark says her ice cream shop will continue to require masks even as local mandates are lifted.

[Drive Brand Studio @drivebrands]

(5/5) And of course, relive and enjoy this iconic scene in Mad Men. It remains one of the best examples of how to dig deep into nostalgia, to uncover what moved us, thrilled us, made us laugh or cry, and how it makes us long for simpler times.
https://t.co/jMcOyAoUt2

[Drive Brand Studio @drivebrands]

(1/5) Speaking of nostalgia ads, here are some of our office faves:

Gucci Guilty— The Swingin' Sixties and all its glitz, glamour and flower power. And who better than Lana Del Ray and Jared Leto to emulate personal liberation?
https://t.co/ZdNhb6L5kp

[Drive Brand Studio @drivebrands]

(4/5) If you ever need a recap of what we liked in the 90s, this ad will give you the grand tour in 100 seconds, even if it inadvertently reminded us of how lame Internet Explorer would become post-Y2K.
https://t.co/t62CwlOyH1

[Drive Brand Studio @drivebrands]

Has nostalgia #marketing ever gone out of style? No. And it never will.
https://t.co/tRcErlhDwz

[Drive Brand Studio @drivebrands]

When you have to keep track of @Slack, @trello , @gmail, @basecamp, texting, phone calls, DMs, paper planes, carrier pigeons and dog relays—sometimes you go with the @Postit option and hope for the best.

[Drive Brand Studio @drivebrands]

Hint: The head chef of this town's most popular 🍔 joint also won last week's episode of @FoodNetwork's #Chopped.

[Boston.com @BostonDotCom]

This local spot just ranked as the No. 1 ski town in North America https://t.co/KSN6wIPKyR

[Drive Brand Studio @drivebrands]

And bc we adore where we live, work & play, #NorthConway named Best Ski Town for the 2nd time in 3 years is a sweet lil' cherry on top. (https://t.co/SEcDn0dDJn).
Now we just need to keep our fingers crossed for a stellar ski season! #visitnh #whitemountains

[Drive Brand Studio @drivebrands]

@USATODAY's 10Best lists inadvertently gave us a lot of love this year—we have TWO clients on the best ski resorts list: @cannonmountain and @Telluride (https://t.co/Kbk77I4T9e), w/ Cannon the only New England ski area on the list.

[Inc. @Inc]

That's right. Start your business now. https://t.co/goGN2DZLst

[Drive Brand Studio @drivebrands]

We also tackled similar tactics to increase your digital footprint. Great minds @forbes!
https://t.co/6LbvWlpTGw

[Drive Brand Studio @drivebrands]

"Everyone, even B2B companies, stands to gain from an involved social media presence... it's important to utilize the correct platform... Make sure your message is appropriate to the platform you're using and the audience you're reaching."

@forbes https://t.co/ZYtoq7Y8Ph

[Drive Brand Studio @drivebrands]

Our #creativedirector Kris Mariani knows that no matter the time, place or weather, you gotta do what you gotta do to get the job done and pray to Ol’ Man Winter that it’s not on a powder day. We got into his brain for some tips... 😳
https://t.co/LxBxTDC1Nj

[Ken Chitester @kchitester]

Don't let these 5 preventable mistakes ruin your online presentation. https://t.co/tNgTRtNBiB @NorthstarMeets

[Inc. @Inc]

Great leaders must have these 3 traits. https://t.co/4f9o3HLxdb

[Drive Brand Studio @drivebrands]

😮

[Mashable @mashable]

The human brain is able to multitask, using both hands plus a robot arm simultaneously

[Drive Brand Studio @drivebrands]

"...Facebook introduced Accounts Center, a one-stop hub—still in test mode—where users can view and change settings across Facebook, Messenger, and Instagram, including the ability to log into each service and automatically cross-post among them." https://t.co/4mgzwTpCGM

[Hootsuite 🦉 @hootsuite]

6 important Instagram metrics to track:

· Engagement rate ❤️
· Follower growth rate 👫
· Website referral traffic 🖥
· Post comments 🗣
· Stories engagement 👀
· Navigational action counts 👍

And two bonus metrics for your IG ads:
· Click-through rate 📈
· Conversions 💰