When you know someone golden, you do everything you can to make sure they shine 🥇
After Erin Jackson slipped during U.S. Olympic trials, Brittany Bowe gave up her spot so that the top-ranked 500m skater could compete in Beijing
Today, Jackson makes history as Olympic champion
Imagine dropping this NFT and saying "I am going to build a major lifestyle brand on this crocodile"
And, yet, that is Lacoste with close to $700M in annual sales.