How do Indians actually watch TV?
60M — Cable TV households
56.9M — Pay-DTH subscribers
49M — DD Free Dish households
40M — Connected TV homes
0.7M — IPTV subscribers
The bigger trend:
Pay-DTH subscribers have fallen from 70.3M in 2020 to 56.9M in March 2025.
Traditional TV isn’t disappearing.
It’s changing how it reaches us.
Source: TRAI
India has more mobile connections than the population of most countries combined.
~1.26B wireless subscribers
~700M smartphone users
~200–300M feature-phone users
And among smartphone sales:
Android: ~91%
iPhone: ~9%
So the next time you see an iPhone everywhere, remember:
India is still overwhelmingly an Android market.
Sources: TRAI, Counterpoint Research
🇮🇳 India’s data-centre map is heavily concentrated in a few states.
Top states by number of data centres:
1. Maharashtra: ~85
2. Tamil Nadu: ~35
3. Karnataka: ~30
4. Uttar Pradesh: ~25
5. Telangana: ~20
6. West Bengal: ~12
7. Gujarat: ~10
8. Haryana: ~8
9. Andhra Pradesh: ~7
10. Rajasthan: ~5
Mumbai alone has ~890 MW of data-centre capacity.
Source: Industry data, Cushman & Wakefield
⚡️⚡️India’s AI debate is moving beyond “Which model is best?”
At the UN, S. Jaishankar said countries should shape their own AI ecosystems. That includes compute, data, talent, rules, and local use cases.
The next AI advantage may belong to countries that build the full stack, not just apps.
AI agents aren't just a buzzword anymore.
According to McKinsey, 39% of organizations have started experimenting with AI agents.
Companies spend only about $188/month on AI tools on average.
We're still very early.
Reddit quietly became important for AI search.
In Google's AI Mode shopping results:
97% of discussion sources come from Reddit.
Facebook → 12%
Quora → 2%
AI isn't just learning from websites.
It's increasingly learning from conversations.
Gyanesh Kumar is at the centre of a major ECI row.
Key figures:
• 14 formal objections by 2 ECs in 10 months
• 13+ cr names hit by nationwide SIR draft rolls
• Multi-city protests seeking his resignation
• ECI: internal differences normal; decisions lawful
Bigger issue: how much internal dissent should voters expect in the body that runs India’s polls?