Mohsen Dezyanian

Marketer. President of Empathy Inc.

[Mohsen Dezyanian @dshm]

I submit to you that Netflix, not Amazon, is the biggest threat to digital advertising. Featuring a recent brilliant campaign by @GetKoho
https://t.co/YT1P30kbS8

[Mohsen Dezyanian @dshm]

Judging awards is one of the many fun things to do in this industry. You get to see all the cool work.

Canadian Marketing Association
Submit your entries by the final deadline on July 21:

 https://t.co/UNJ8ZGyfYP #CMAgala https://t.co/S8V5O1DQ0E

[Mohsen Dezyanian @dshm]

It seems like we think the solution to Canada's news media problem is scale.

Bill C18 wanted to level the playing field between giants and very large new corps. And it has so far backfired by all accounts, with totally uncertain outcomes. The legislature…https://t.co/pllgnVOIyJ

[Mohsen Dezyanian @dshm]

LinkedIn as the personal customer service for the connected:

I have now heard a few prominent marketers use one bad customer experience as a lesson about branding, or marketing, or leadership now ... corporate culture.

That's incorrect. One bad experien…https://t.co/RT5vqenOyw

[Mohsen Dezyanian @dshm]

"Travel turns us into the worst version of ourselves while convincing us that we’re at our best. Call this the traveller’s delusion."

A wonderful perspective into the psychology of travel and the traveller's mind.

Attention all tourism marketers.... https://t.co/jxsDSuI7QQ

[Mohsen Dezyanian @dshm]

The rise of celebrity-backed ad agencies...or content agencies...or marketing agencies.... - is fascinating to me.

And if you listen to their origin story you can sense a common theme: Unheard Voices.

The truth: Our zeitgeist i…https://t.co/CaDi7qqpla https://t.co/a19vVi5qOg

[Mohsen Dezyanian @dshm]

Tomorrow night with

@JacGrossman and
Grayce Yuen, CPA

marketing vs finance.

@CraigLund
American Marketing Association (AMA), Toronto https://t.co/AK1XEoWvTk

[Mohsen Dezyanian @dshm]

Can advertising be an economic indicator?

If our industry is bullish on the market, we'll spend more to grow more. Greater ad spending budgets eventually translate into greater consumer demand.

The opposite: if we think consumer demand will shrink and…https://t.co/iXxr4EHruj

[Mohsen Dezyanian @dshm]

Come hang out with me! :)

It's always a fun experience to teach and learn from students. https://t.co/SRDNfnagRx

[Mohsen Dezyanian @dshm]

2 fantastic roles for anyone interested... https://t.co/g3zTnPwUtK

[Mohsen Dezyanian @dshm]

Let's take a week and celebrate marketing leadership in Canada..

Wonderful initiative by the American Marketing Association (AMA), Toronto ....

Thrilled to be a part of the fun. https://t.co/ooIkoInXxs

[Mohsen Dezyanian @dshm]

Fantastic!
If you hear a marketer say they require "Canadian Experience" You can confidently reply: Not even engineers require that.

@jedschneiderman https://t.co/csKNwKd5BU

[Mohsen Dezyanian @dshm]

The greatest opporutnity for the ad industry in Canada is to be the most diverse, and culurally inclusive industry in the country.

As an industry that understands culture, converses with it, and even shapes it. That is the only real way we have to thrive…https://t.co/mtBsOMiowa

[Mohsen Dezyanian @dshm]

https://t.co/3mfFz8nOhe

[Mohsen Dezyanian @dshm]

"A sense of urgency" is a management misconception.

I've heard managers give feedback about how someone doesn't have a sense of urgency. That tops the list of unhelpful feedback.

What they're trying to say is:
"They don't do what I want right away!"…https://t.co/sn88kRwbth

[Mohsen Dezyanian @dshm]

Too many folks are obsessed with the media mix....

In today's splintered media world, picking a channel isn't nearly as important as picking a niche... https://t.co/3IMjJe0F80

[Mohsen Dezyanian @dshm]

If you're a beverage marketer, this study is for you....

Reach out for more details. https://t.co/mPVJoBPQhm

[Mohsen Dezyanian @dshm]

Empathy Inc. is thinking about our next consumer insights paper.

Help us shape it ... https://t.co/c1s2Ny1Iyw

[Mohsen Dezyanian @dshm]

The countdown is on for your AI tools.... https://t.co/kqI7ffrKUb

[Mohsen Dezyanian @dshm]

Is it a stunt? Yes!
Does it solve a real problem in a clever way? Yes.

Is it good work? Yes. https://t.co/PBrCoiuLVo

[Mohsen Dezyanian @dshm]

Your media mix can depend on your brand's maturity, too!

Consider this, often when brands start, it's common to start at a niche. Pick a channel and squeeze all you can from it.
Plenty of successful modern brands started with one channel. I see it all th…https://t.co/uPAG0rk41f