dsouthgate

Global Brand Director, Media, Insights Division at Kantar. These are my views. For company views see and

[dsouthgate @dsouthgate]

Oops @BBCSport

[dsouthgate @dsouthgate]

Stroll by name, Stroll by nature #bbcf1

[dsouthgate @dsouthgate]

Hey @Airport_FRA , how can it be in this day and eco friendly age that there are still no water fountains after security at departure gates?

[dsouthgate @dsouthgate]

Excited to be talking with @goncabubani at this event today sharing new @kantar learning about consumer and marketer trust in media channels and media brands.

[ESOMAR @ESOMAR]

North America and Europe are you ready? 🌎
Discover how new research underscores the critical nature of trust in encouraging data sharing in the market research industry.
🚨 Don't miss out and register
👉 https://t.co/36eTqkBIzY
#insights #mrx #data #researchtrust #BeDataSmart

[dsouthgate @dsouthgate]

@mayb2moro @mattletiss7 In 1994, Norwich were seventh of 22 teams at Xmas, 14 points clear of Aston Villa in the final relegation spot. Then picked up just 13 points from their final 23 games. It remains the biggest fall from Christmas of a relegated team.

[dsouthgate @dsouthgate]

Barcelona to ban smoking on four of its beaches. Nice. https://t.co/kexfOGFJFu

[dsouthgate @dsouthgate]

How will advertisers be optimising content across contexts in 2021? Check this report out to see my thoughts and other Kantar predictions....

[dsouthgate @dsouthgate]

Never in my life have I cared so much about Nevada, Wisconsin and Michigan

[dsouthgate @dsouthgate]

@itweetrubbish I‘m trying to live a no notifications life. It‘s hard.

[dsouthgate @dsouthgate]

Pleasure to have been part of this, thanks @MediatelNews

[The Media Leader UK @TheMediaLeader]

Check back here in a few days for any sessions you may have missed from this morning - like @dsouthgate presentation.

In the next 48 hours all of the sessions will be available on demand via the website. #FoCreativity #OnDemand

https://t.co/Zie0TMFHkT

[dsouthgate @dsouthgate]

Very proud to announce the launch of our new @kantar Media Reactions study. How can consumer attitudes to media environments flavour advertising messages? And how do consumer preferences compare to those of marketers? Find out more: #mediareactions. https://t.co/bM0D4bQ4HF

[dsouthgate @dsouthgate]

Marketers underestimate the role of creativity in effectiveness https://t.co/w2NYrqJnLj Thanks @Mollykathleenv for picking this up! @Kantar

[dsouthgate @dsouthgate]

@jfsmcg Thanks Joline, all my own work. Not sure it's quite time to quit the day job though. Hope all's well....

[dsouthgate @dsouthgate]

A pre-roll walks into a bar. The bartender says, “Sorry, we don’t serve ads here.” #digitaljokes

[dsouthgate @dsouthgate]

Can you help us identify the media challenges and opportunities facing global marketers today? Please take this year's @Kantar Media Reactions survey to earn yourself exclusive additional insights when the report is released later this year. Thanks! https://t.co/sDKvuYw8w7

[dsouthgate @dsouthgate]

@markpack No-one notices. Then every 8th post in feed is an ad. Still ok. Tipping point comes when every 5th post in feed is an ad, people hate the site. It's not bloating or feature creep. It's not Schlimmbesserung because they know it's (a little bit) worse. Crap creep? (2/2)

[dsouthgate @dsouthgate]

@markpack This is a great thread, but I don't think we've collectively cracked it yet. Here's the example I'm trying to solve for. An online publisher accepts advertising. To begin with it's every 10th ad in the feed. Then they want to make more money, so they shift to every 9th (1/2).

[dsouthgate @dsouthgate]

UK faces mental health crisis ‘perfect storm’ after lockdown https://t.co/jgFUjZWkNw