DTC kev

ecom - documenting my journey

[DTC kev @DTCkev]

To all people doing Meta ads:

Is there really a point to cost cap? Or is it all hype?

I feel like a good ad will give you low CPA regardless if its on highest volume or cost cap

Will it really perform better on a cost cap?

My experience with cost caps are that they spend on ads that are bad too, feels like same shit as highest volume

What do you guys think

[DTC kev @DTCkev]

How to turn any health product into a $1k/day with FB ads

All you have to do is native ads

But you need the correct workflow for it to happen

Most people skip this and wonder why their ads flop

They blame high CPMs and high CPC

Then start to macdonaldsmaxx

You need to write stories that actually resonate with your avatar

If the angle isnt congruent

Your fked

Do this and thank me later

Workflow:
1. Find your angle ideas on reddit for your avatar - literally google the pain point
2. Write stories that people are complaining about on the threads
3. Use photos taken from reddit that reveal the pain point of your avatar
4. When writing the story use 3 reference ad copies from in-direct competitors on ads library, pick their best ones
5. Launch your concepts in a CBO, give each concept their own adset
6. Give it 3-5 days before making a decision
7. Kill losers, and scale the rest

Here's the most important part
8. Run a feedback loops. On both losers and winners.
9. Apply winning variables to your next batch
10. Repeat until you're printing

Just literally track whats working, create hypothesis, launch, repeat, scale.

If this doesn't work, its just a skill issue.

You'll crack it eventually

[DTC kev @DTCkev]

@iKaustubhChavan start doing them

[DTC kev @DTCkev]

@brad_ploch @jeffrey_brs @andrewjfaris new adset?

[DTC kev @DTCkev]

@advertising_jan link?

[DTC kev @DTCkev]

@aporiabuilds literally a bof ad

[DTC kev @DTCkev]

@jforjacob @joshelizetxe fahhhhh

[DTC kev @DTCkev]

@ecomadflipper @ecomstreur @EcomKostnchko_ why? they the same as SP imo

[DTC kev @DTCkev]

@ecomstreur @EcomKostnchko_ so what alternative do you use?

[DTC kev @DTCkev]

@dtcprophet @tobi @harleyf they need to start doing this

[DTC kev @DTCkev]

@scalefano @thankyouecom literally

[DTC kev @DTCkev]

@Anvartis1ng or dr chen

[DTC kev @DTCkev]

@oliverkenyon gg

[DTC kev @DTCkev]

@jackgecom check dm

[DTC kev @DTCkev]

@IgorWoorts thanks man

[DTC kev @DTCkev]

@jackgecom how do you handle low klarna dispute rate?

[DTC kev @DTCkev]

@blakeevansnz man they be pushing updates on us without us knowing lmao

[DTC kev @DTCkev]

@AdsWithMarian @avocadoai_co share bro!

[DTC kev @DTCkev]

@ecomstreur surfing is doing solid rn