DTC Midas

Day trading ad budgets 🥱 - Ecom operator sharing what works (and doesn’t)

[DTC Midas @DTCMidas]

I leak everything your favorite guru wants you to pay for. No gatekeeping on this account.

[sam @samvctt]

@DTCMidas dont leak tha method

[DTC Midas @DTCMidas]

@dimiz1111 Yes, but you’re either way not able to run the ad that has the social proof

[DTC Midas @DTCMidas]

When an ad randomly gets rejected after already running for a while, just switch thumbnail and relaunch - works like a charm

[Marin.Istvanic @IstvanicMarin]

Facebook admitting that two thumbnails for the exact same video can end up with different Entity IDs pretty much confirms the Thumbnail theory I created a few years back.

And it feels so good.

[DTC Midas @DTCMidas]

@Podolianko_ im not taking any into account here, this is pure about what timing or scroll depth gives the best email pop-up leads results

[DTC Midas @DTCMidas]

5% scroll-depth also winning for us

fewer people see the email pop-up, so you annoy fewer people who were never going to sign up anyway and you still get more sign-ups

[Chuckie Hates eCom @chuckiegregory]

What if you could show your popup less but get more opt ins? Turns out you can. 5% scroll depth trigger just smashed 20s time delay. And that’s after 20s beat every other time delay. Scroll depth is more strategic. It’s showing when you think the user has just enough buying intent to opt in for an offer.

[DTC Midas @DTCMidas]

@jforjacob @adamtaylorl but what if I then forget to sleep 😭

[DTC Midas @DTCMidas]

@dtcprophet Post bf I’ll run a proper holdout

[DTC Midas @DTCMidas]

Spreadsheets + Claude

Connect Claude to all your platforms (Shopify, meta, Google, etc…) + give it all your costs

Then just run it if you need intra day or hour by hour performance

Also what I’ve done now is to split it up per funnel (per product or per persona) so you can see each funnels performance

[DTC Midas @DTCMidas]

@alexchenn @yam2lucky where does the initial investment go into, licensing games?

[DTC Midas @DTCMidas]

@Billydecom @Jameseey @dan___lal @harryecommerce shopify should be gold

[DTC Midas @DTCMidas]

@hrundovsky bfcm is for clearing out your funnel that you’ve built ip for 11 months

cpms are always higher when you launch, just need to spend through it

[DTC Midas @DTCMidas]

ask me anything

about ecom, black friday, media buying, creative, offers, landing pages etc…

drop your q’s in the comments, i’ll try to answer all of them 👇

[DTC Midas @DTCMidas]

@TheSzef https://t.co/bwMS275b4G have some good image galleries for inspiration

[DTC Midas @DTCMidas]

@rafpintoo it treats it as the same entity not the same ad, you can just test it and will have different performance

[DTC Midas @DTCMidas]

How to double down on a winning native ad

Here are 3 high-leverage iterations:

1. Keep the winning copy and spam new images.

The image alone can make a huge difference, so test a bunch of variations on your winning text.

2. Keep the winning image and body and test different hooks and leads.

These are the opening lines people see above the “see more” button.

Their job is to get readers curious and interested enough to expand the text and keep reading.

If your opening doesn't get them to click “see more,” they never see the rest of your copy…

3 Change the POV / narrator.

For example, instead of someone talking about their own beauty routine, have a makeup artist talk about a client's routine, this also adds authority.

Adapt the whole story to that perspective and also the page you're running it from.

[DTC Midas @DTCMidas]

@ecomtut just test it

[DTC Midas @DTCMidas]

This is my new winning ad:

- hook: do you have {problem} + "keep watching"
- symptoms
- impact on daily life
- current belief callout (that’s just normal because …)
- failed alternatives
- emotional low point
- authority intro
- problem mechanism
- cost of inaction
- solution mechanism
- product reveal
- results timeline
- objection handling
- social proof
- main desired outcome
- urgency
- risk reversal
- soft call to action

Length: 4:05 min
Format: ai animated story

[user0x1a4 (godspeed) @Mb111196]

@DTCMidas Can u give us an example of the best and most converting ad you had run

[DTC Midas @DTCMidas]

@gallito_dorado Dominating latam, spain & whole Latino market in US

[DTC Midas @DTCMidas]

Dutch ecom guys are overrated

Asian ecom guys are underrated

[DTC Midas @DTCMidas]

@DutchAlchemist @alexchenn properly rated

[DTC Midas @DTCMidas]

Doing everything except improving the ad manager….

[Mark Zuckerberg @finkd]

Playing around with spaces in Muse lately -- tell Muse what you need and it builds it.

I've made a BBQ game, an event tracker, and a home control dashboard.

Excited to see what you build.

[DTC Midas @DTCMidas]

@SuppsCopyChief profit and cashflowmaxxxx

[DTC Midas @DTCMidas]

@ValoriLuca Not even talking about the Asians in Asia 😂

Everytime I talk to an ecom operator with a Asian background they don’t cope as much and execute very well

Probably chip on the shoulder to prove their parents they can’t make it without being a doctor or phd researcher