Vy Pham

18 y/o creative strategist at an 8-fig DTC brand.
Scaled my first brand to $1M+ in rev.
Documenting the road to $10M in ad spend.

[Vy Pham @dtcpapii]

i’m 18, in college, and currently working as a creative strategist for an 8-fig supplement brand.

at 17 i scaled my first brand to $1M+ in revenue and barely got paid for it.

now i’m building the road to $10M in ad spend. here’s how i got here 🧵

[Vy Pham @dtcpapii]

@charleyecom Nah 16 hrs for 3 scripts is wild, during Q4 speed is everything. Youre just shooting yourself in the foot being this autistic

[Vy Pham @dtcpapii]

@mladenovic878 for me, it has to be just researching and learnings on losers/winners

[Vy Pham @dtcpapii]

“Who am I not to be worthy of making a million dollars?”

repeat to yourself until this comes into fruition

[Vy Pham @dtcpapii]

“wHatS the besT foRmat in EcoM Rn??”

Daddy chill...

I see too much overcomplication here on how to make ads and creative strategy in general bruh.

At the end of the day, it comes down to 2 things:

RESEARCH

You need to know your customer and who you’re talking to. What pain points do they have? What beliefs do they hold? Failed solutions? etc.... You get the point. This is by far the most important thing, and by far the most tedious.

PATTERN RECOGNITION

What formats are actually working in YOUR market right now?

I saw drama and singing ads going crazy and spent literal MONTHS trying to make them work. Burnt a shit ton of money, and guess what? Nothing hit.

Turned out my avatar demographic (55+, male) just wasn't into that format. Once I noticed the pattern, I pivoted to simple UGC yapper type ads, and they did way better.

Know your customer first. The format comes second.

[Vy Pham @dtcpapii]

@talon_layman He has evolved

[Vy Pham @dtcpapii]

Is it crazy to say that I check my ads manager before I take my morning piss? Can't be healthy for me lol

[Vy Pham @dtcpapii]

do you guys use claude code/vs code to store research?

[Vy Pham @dtcpapii]

@morr1ss please explain it to US. i’m still trying to wrap my head around it, i tried it once and it felt like a waste of time

[Vy Pham @dtcpapii]

if you aren’t having weekly checkup calls with your editors, WHAT ARE YOU DOING?

these editors are trenching on a laptop 10+ hours a day, and it gets lonely.

a quick call to check in and rally them up means the world to them.

happier editors = better environment = more production.

THIS IS WHAT ITS ABOUT

working with people toward one goal, that culture is everything for a brand.

[Vy Pham @dtcpapii]

results can sometimes be up and down in this game.

here’s some sauce i use to bring back some motion:

spam BOF and MOF videos.

if your product already has awareness, this will raise your spend pretty fast and get you back on your feet.

small wins build momentum, and momentum builds confidence.

then once you’re back, take bigger swings with crazy net new TOF videos.

[Vy Pham @dtcpapii]

i was gonna larp but i cant lie...

i’m still working on it to this day, it’s not something i’m 100% over BUT here’s what i wish someone told me earlier:

1. keep putting one foot in front of the other. as overplayed as it sounds, put in so much work that you have no choice but to trust it’ll take you where you want to go, realize that your future falls in your own hands and no one else's, so LOCK IN.

2. stop comparing your journey to someone else’s. nail in your head that EVERYTHING is temporary. your wins, your lows, all of it. knowing things can change in a snap gives me a lot of peace.

you’re not as behind as it feels.
take a lil breather, put your blinders on and work as hard as you possibly can.

[Vy Pham @dtcpapii]

i was gonna larp but i cant lie...

i’m still working on it to this day, it’s not something i’m 100% over BUT here’s what i wish someone told me earlier:

1. keep putting one foot in front of the other. as overplayed as it sounds, put in so much work that you have no choice but to trust it’ll take you where you want to go, realize that your future falls in your own hands and no one else's, so LOCK IN.

2. stop comparing your journey to someone else’s. nail in your head that EVERYTHING is temporary. your wins, your lows, all of it. knowing things can change in a snap gives me a lot of peace.

you’re not as behind as it feels.
take a lil breather, put your blinders on and work as hard as you possibly can.

[Vy Pham @dtcpapii]

creative strategy made me kinda depressed.

i started it to make money and eventually build my own brand, but somewhere along the way i fell into my biggest fear: being an employee.

nothing wrong with having a job, but my fear has always been becoming a shell of myself and never reaching my potential.

looking back, it came from comparison. i’d open IG and see people my age doing millions, and i couldn’t accept where i was in my own journey. i wasn’t trusting the process. i was denying it.

and the worst part was what it did to my motivation.

i felt so far behind that i didn’t even want to do anything.

"why should i keep going if everyone’s already miles ahead?"

it didn’t go away overnight. but slowly i started realizing something: everything is temporary.

i could hit a winner tomorrow, run up 6 figures and start my own brand. the guy doing millions could lose it all tomorrow.

nothing is permanent.
you’re not as far behind as your feed makes you think. keep going, everything could change overnight.

[Vy Pham @dtcpapii]

@MrFubro glad someone agrees LOL

[Vy Pham @dtcpapii]

bought a course for the first time in my life.

how the fuck do you guys sit down and watch this all day?

i get so eager to just go work that it's impossible to finish lol

[Vy Pham @dtcpapii]

@benfdnn @ecomuniversity

[Vy Pham @dtcpapii]

@talon_layman we locked in

[Vy Pham @dtcpapii]

1 year is all it takes.

cheers to many more years of progress.

[⚡️NEVERDOOMPRO⚡️ @NEVERDOOMPRO]

NEVER DOOM.

[Vy Pham @dtcpapii]

@MrFubro without a doubt, its very easy to feel overwhelmed when you just dont trust the process.

everything will work out, you just gotta keep putting one foot in front of the other.

[Vy Pham @dtcpapii]

@morr1ss @MeloxJourney totally ageee, starting up a brand takes a good chunk of $$

stack cash first, then play the game from a place of abundance. way easier to build something you're proud of when you're not desperate for it to make money.